Keeping the Remote Workforce and Customers Connected: Market trends and opportunities
IR Connect Event: October 19 – October 23
With world events impacting the global workforce almost weekly, digital communication and collaboration has become the beacon of business continuity.
The demands on organizations to catch up and keep up are increasing. The pressure to provide a unified and seamless approach to all communications – that is with customers, clients and employees – is the only thing on everyone’s mind.
Nobody could have predicted the monumental shifts that the enterprise world would be facing almost overnight – or the tsunami of demand for voice, video and collaboration tools.
UC networks, IT teams and service providers are stretched to the limit, as major educational facilities, healthcare services and many major organizations have moved their business models into the virtual world.
Roles that were never intended to be remote are now online. Individuals have been forced to change how they communicate and collaborate. Work/life balances have seen significant shift
Staying connected is a multi-faceted challenge. It’s not just about having the right technology and applications, it’s far more involved. Let’s take a brief look at some of the most significant factors in building strong, lasting connections within your organization, as well as with clients and customers.
Customers: Leverage the power of analytics
- Your data is the most critical and growing asset. More digital touchpoints means more insights and information, and ultimately strengthens your competitive edge
- Businesses that are readily responsive to customer questions, suggestions, complaints, or other needs can gain a clear competitive advantage
- New technologies can help businesses to anticipate customer needs, then tailor business processes to best serve customers, and ultimately improve the efficiency of their business. This keeps costs down, and has a positive impact on a business’s bottom line
Employees: Empower your teams
- Whether working remotely or in a traditional workplace environment, the fundamentals remain the same: good company culture with engaged employees leads to a happier workplace
- Find out what’s important to your team and work on what motives, drives and incentivises them. Provide them with the tools to engage, empower and connect them so that they can do their job well, with the flexibility to do it from any location
- Good leadership is crucial and one key positive takeaway is that the current crisis represents an opportunity for leaders to create more team cohesion and innovation in the face of adversity
Customers and Employees: Host an online event
Giving your customers, clients and colleagues something to look forward to is a great way to traverse the communication barriers facing organizations today.
IR Connect is a full-scale, complimentary, virtual event coming up on October 19-23, featuring a special UC Today roundtable session on the topics we’ve been discussing in this blog.
Staying connected in today’s challenging times will be the key theme of this year’s event, and with industry experts offering insights and wisdom, it promises to hold answers to some of your most in-depth concerns.
Guest Blog by IR CEO, John Ruthven
