Video Conferencing: Minimal Investment Yields Maximum Return

Global value-for-money accessories giant Trust focuses financial minds on how a small outlay can pay back big

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Published: March 2, 2022

Simon Wright

Technology Journalist

You can always count on tech to turn investment into return.

After all, there’s not a platform, app, solution or service that isn’t geared towards improvement, simplification or efficiency.

In some cases, of course, the tech in question is inherently costly.

The long-term returns may well be easily demonstrable, but for many organisations the capital expenditure is simply too big to bear.

But when relatively small outlay results in positively disproportionate profit, it’s a proverbial no brainer.

And nowhere is that dynamic more at play than in the procurement and deployment of audio video conferencing kit.

Yes, it’s possible to spend big on uber-brands that boast high-end specifications.

But – thanks to ever-expanding choice due to the work from home revolution – reliable, high-quality functionality is now present at all price points.

And that means ROI is pretty-much guaranteed.

“Everyone now accepts that meeting and collaborating virtually via video saves time and money,” says Allard Boer, Chief Financial Officer at global value-for-money digital accessories provider Trust International, whose affordable plug-and-play 4K-resolution ‘Iris’ conferencing camera delivers big on that front.

“Trust makes no bones about its compelling price-point appeal but we are also fully committed to ensuring we offer high-quality products, service and support.

“Iris provides striking video conferencing quality and enables a great, interactive user experience at a price that is extremely compelling.

“It is priced lower than many other cameras of its kind but it performs just as well, if not better.

“It’s hassle-free, easy and cheap; delivering the kind of return on investment that was unheard of just a few years ago.

“It is the underlying video conferencing functionality that is responsible for the transformation, and it is capable of delivering benefits to all users, regardless of the level of investment.

“That is quite a trick to pull off, even for technology.”

In the two years since the pandemic struck, organisations forced to do business virtually have experienced huge savings.

Reduced travel costs, less wasted time and increased efficiencies have all conspired to allay fears that home working – or even hybrid – would undermine productivity.

Indeed, various studies have shown that, in the vast majority of cases, the opposite has turned out to be the case.

Add to that the fact that employees report improved work-life balance; improved mental health; and increased propensity to be MORE committed, not less, and it all means ubiquitous video conferencing is here to stay.

“The new hybrid working model will mean many organisations will either down-size their physical office real estate or reconfigure rooms into more efficient spaces,” says Boer.

“Those spaces need to be video-equipped as standard, as opposed to the old model where just a single, large meeting room had conference equipment installed.

“Organisations will have people working from home and remotely but they will also have people back in the office. Everyone will need to communicate and collaborate via video so of course some investment will be required.

“But finance officers for whom return on investment is crucial have lots of information and evidence which supports the business case.”

Simplicity, too, is high on the procurement criteria list.

Trust International’s ‘Iris’ camera is ready to use just 60 seconds after being taken out of the box and is receiving high public customer satisfaction and user ratings.

For channel resellers, it all adds up to opportunity.

Opportunity to provide end user enterprises with the equipment and expertise needed to deliver their own hybrid working cost savings.

And opportunity to leverage the commercial benefits of partnering with a value-for-money provider keen to share the spoils of successful mutuality.

That’s something worth focusing on…

To learn more about Trust and how it can help drive growth for you and your customers, visit www.trust.com

 

 

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