BlueJeans Drives Partner Growth & Profitability – Expands Channel Program
Cloud-based meetings solution leader enhances global partner program
BlueJeans Network, creator of the first cloud service to connect desktops, mobile devices and room systems in one video meeting, has introduced a new tiered plan and a significant expansion of its channel program to address increasing customer demand for BlueJeans Meetings, BlueJeans Rooms and BlueJeans Events solutions. The new program will invest in expanding business with partners who include BlueJeans in their unified communications solutions and help customers migrate from legacy conferencing solutions to BlueJeans’ modern cloud platform. The program offers additional benefits and incentives to partners who invest in the skills and certifications required to deliver successful customer outcomes.
BlueJeans Rooms – A Growth Opportunity for Partners
A key design point of BlueJeans’ expanded channel program is serving customers as they create intelligent workplaces with BlueJeans Rooms, which make any room a smart, one-touch video, audio and web conferencing room that is easy to use and manage. Increasingly, partners are the delivery vehicle for BlueJeans Rooms, which experienced 280% revenue growth from Q1 to Q4 in BlueJeans’ recent fiscal year. BlueJeans has seen strong partner interest in its premium offering in this category– the BlueJeans Rooms with Dolby Voice product line, which features incredible spatial audio, intelligent light and motion sensing and white board capture through a centrally controlled appliance that reduces clutter and requires no tablet or PC to secure and manage, unlike any room offering on the market. The new channel program will equip partners to rapidly scale their BlueJeans Rooms deployments.
“We worked closely with our partners and listened to their feedback to build a program that extends beyond referrals to give partners more control as well as the ability to generate additional revenue and margin. The goal is to establish a framework that leverages the best of BlueJeans and our partners so the customer receives a solution that is a perfect fit for their organisation,” said George Mogannam, Chief Revenue Officer, BlueJeans Network.
“The market has responded enthusiastically to BlueJeans’ integration of Dolby Voice technology and our integrations with Workplace by Facebook and Microsoft Teams. It is clear that enterprises increasingly expect BlueJeans to work across all our partners to solve the challenges of the modern workplace.”
The BlueJeans channel program will equip and incentivise partners to help customers transform workplace productivity using BlueJeans and the complementary solutions of its alliance partners, including Dolby, Facebook, Microsoft and more. Components of the program include:
Incentives available to qualified partners
- New tiered program with strong margin opportunities for committed partners
- Deal registration incentives
- Rebates, based on targets
BlueJeans investments in partner success
- New training and certification program
- BlueJeans Presales support
- Partner Advisory Council
- Access to the BlueJeans Partner Portal with sales tools, training, deal registration and deal tracking
Marketing benefits for qualified partners
- Access to Market Development Funds
- Access to marketing qualified leads from BlueJeans
- Marketing campaign assets for partner use
“As enterprises seek to modernise the workplace, they’re looking for partners they can trust to integrate best of breed communication and collaboration tools so that employees can work productively, how and where they want,” said Steve Harris, Executive Vice President, Nuvias Unified Communications Practice.
“The BlueJeans meetings platform is a game changer for our partners and their customers, and we’re excited about the investments BlueJeans is making to deliver a world-class partner program which will help our partners grow revenues and profitability.”
About BlueJeans Network
BlueJeans is the meetings platform for the modern workplace and the first cloud service to connect desktops, mobile devices and room systems in one video meeting. Thousands of companies from growing businesses to Fortune 500 leaders use BlueJeans every day for video, audio and web conferencing meetings and large interactive events, so people can work productively where and how they want.