Trust. Confidence. Security.
In today’s always-on world, they are the must-haves upon which everything depends.
Data theft, ransomware attack, geo-political instability: businesses must manage these everyday threats or risk a catastrophic event capable of seriously derailing their operations.
Add in the challenges posed by the new hybrid working model – with key employees often located away from head office – and it’s easy to understand why 24/7 secure video conferencing capability is as important as it gets.
Granted, it was the quick-fix way in which the world somehow stayed connected during the peak of the pandemic.
Now ubiquitous; few of us could function without it.
And, in the case of secure spaces – needed to, for example, mitigate a security breach or serious outage – it pays to deploy a VC platform built with business continuity in mind.
“In moments of crisis, it is essential for an organisation to have its lines of communication open,” says Geir Anne Sandbakken, Information Security Director at global video communications provider Pexip, whose ‘Infinity’ collaboration solution ensures precisely that.
“Similarly, for a business in disaster recovery mode, it is even more vital as time is of the essence. These are critical situations that require secure spaces. Of course, the hope and intention is that they occur very rarely but, when that need arises, there is no room for compromise.”
In Pexip’s case, dependability is a given.
Its easily-scalable meetings platform is used by government agencies, partners and organisations around the globe and can be deployed in the public or private cloud or via a bespoke, secure , on-premises offering.
Users are able to join via laptop, smartphone or conference room from any location with no download or software install required.
It integrates seamlessly with an organisation’s existing tools and workflows, including Microsoft Teams, and provides single ‘click and you’re in’ sign-on functionality.
AI-powered ‘Adaptive Composition’ means distractions are reduced by arranging screen layout to elevate large groups and active speakers, and high-resolution audio processing provides crisp communication, so users hear every vocal nuance and catch important information the first time.
And, critically from a security perspective, all meeting data is secure and private.
“As the world emerges from the pandemic lockdowns, organizations are taking stock of their tech stacks and acknowledging that having a secure space capability is an essential component,” says Jordan Owens, Pexip Vice President of Architecture.
“They understand that having full control over their networks is a must and that there is a potential cost to not deploying the right solution.
“The ‘always open’ nature of the communication channel created by our meeting solution provides an insurance policy for if or when a serious disruption occurs. It enables 24/7 targeted or mass communication with users wherever they are and whenever it is required.
“None of us can predict what the future holds but it is right that organizations protect themselves against unforeseen crisis wherever they can. Securing an organization fully against all eventualities is a journey, not a destination. We pride ourselves on being a consultative and supportive force on that journey and working with our partners to ensure they are able to provide their end user customers with the tools they need”
For Managed Service Providers there is the added bonus of white-label brandability too – the ability to give users a familiar custom interface and access to APIs for deep integrations with business-specific applications such as Customer Relationship Management platforms and HR systems.
As organizations continue to move inexorably to the cloud, ever-smarter technology is certain to fuel an ever-evolving communicative landscape that is also a double-edged sword.
In short, the risks will increase in line with the opportunities.
Minimising the former will surely maximise the latter.
- To learn more about how Pexip can help your and your customers’ businesses thrive, visit www.pexip.com
