Zoom Increases Focus with New UK Offices
A testament to the strategic importance of British industry to the San Jose company
California-based communications pioneer Zoom Video Communications, Inc. is growing so fast in the UK that it plans to increase its headcount in the next year and has moved to a substantial new office in London.
The new offices in The Place, 175 High Holborn, right in the heart of London, are a testament to the strategic importance of British industry to the San Jose company, which was founded by ex-Cisco engineering leader Eric S. Yuan in 2011.
Zoom has vacated its former serviced office, which gave it the accommodation flexibility it needed when it first entered the UK market. With demand for its services surging, this advantage has been superseded by the economies of scale offered by its new location. Zoom places importance on developing a local team in target regions and the new office puts it in close proximity to strategically important target audiences within the UK and Ireland.
The investment in a five-year lease for the office shows the commitment that Zoom is making to ‘UK PLC’. It has committed to office space that will support its anticipated expansion and plans to increase its headcount in the UK.
Zoom was founded by Yuan when his passion for perfecting video communications was frustrated at former market leader Webex, a Cisco acquisition, whose management prioritised revenue over continuous product improvement.
As the founder of Zoom, Yuan has put design principles first, arguing that profits would follow later. It is a policy that enabled him to constantly invent new ways to fine tune video communications and keep its pace of innovation far ahead of the competition. Zoom saves time and money for all its clients by offering an all-in-one video communications technology that meets any user requirement, from 1:1 to all hands and webinars, while being both simpler to use and more efficient to run.
The sales returns suggest the market has responded favourably to his policy. Zoom UK and Ireland has seen year-on-year revenue grow by over 275 per cent and a nearly 150 per cent increase in its UK and Ireland customer base. Overall, Zoom has seen its EMEA customer base grow by almost 150 per cent in the past year, and its revenues expanded by 175 per cent in the same period. Analysts and customers alike say this is down to the technical superiority of the product.
Zoom’s move illustrates three rules of business, said Head of UK & Ireland for Zoom, Dan Creigh. He stated:
“First, human contact is still a primary consideration in business meetings, and even video communications companies must have a substantial base for face-to-face meetings in which human chemistry and trust is established.”
“Second, ‘virtual offices’ are great for new companies with variable incomes, but once a brand such as Zoom becomes established, the rule of economies of scale kick in. Third, even in markets with the most entrenched leaders, if you build a better product, the world will beat a path to your door – as Zoom’s sales and user growth will testify. This company was founded on the guiding principle of perfecting technology solutions to business problems.” He added:
“Our new office location is ideally placed to serve our market and enable client walkthroughs within our briefing centres.”
Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems. Zoom Rooms, the leading software-based conference room solution, features video and audio conferencing, wireless content sharing, and integrated calendaring running on off-the-shelf hardware. Zoom Rooms suit any meeting or collaboration space, from small huddle rooms to world-class training centers. Founded in 2011, Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Zoom is a private company headquartered in San Jose, CA.