Hear that?
That’s your brain listening.
Yes, according to scientists, our ears just do the hearing.
Ok, so you’re reading this – but don’t let that spoil the premise.
The point is, in today’s super-mobile, always-on world, we live much of our lives plugged in to remote meetings or conversations.
Rarely do we rely on a physical room’s actual acoustics to deliver us a colleague’s or customer’s natural voice.
Instead, we listen via headsets, headphones or speakers: wired, wi-fi or Bluetooth.
So ubiquitous is this most post-pandemic of technological advancements that enterprise must now give proper consideration to the quality of device upon which their teams rely.
Choose well and employees’ ears are not only protected from any detrimental effects of sub-par audio, research shows they will perform more efficiently too.
For Value Added Resellers and Managed Service Providers, it presents significant end user upsell potential if the right vendor partner can be found.
“Modern workplaces are constantly evolving; becoming more mobile, versatile and flexible – the workforce needs tools that enable seamless transition between locations and that offer best-in-class audio quality,” says Jennifer Orzechowski, Director of Marketing, Americas at leading global premium audio and video solutions provider EPOS, whose ‘EPOS BrainAdapt’ headsets, speakers and videobars deliver just that.
“Orient, focus, recognize – this is the process the brain performs to make sense of sound. Sounds that cannot be recognized are perceived as noise, which stresses the brain, causing it to become tired and unfocused.
“High-grade devices enable outstanding concentration and collaboration whilst supporting the brain by providing it with the right conditions to perform.
“The benefits are multiple, not only for the user’s hearing and well-being but also when it comes to staying productive, whatever the sound environment.”
Research supports that assertion, suggesting that poor voice transmission increases the listening effort and mental load on employees – causing them unnecessary brain fatigue as they need to deploy extra cognitive effort to recognize sounds, fill in gaps, and sometimes guess what people are saying.
By deploying AI that optimizes speech intelligibility, the EPOS solutions provide crystal clear voice transmission that reduces that cognitive load on the brain, meaning more ability to focus.
“As the first company in the UC industry, we have been building up expertise on how to apply machine learning, thus enhancing the right sounds and suppressing noise,” says Orzechowski.
“We have built our technology on a database of 12 million sound scenes, recorded by a
spherical microphone in thousands of different locations throughout the world. The algorithms have been developed in the EPOS sound laboratories over many thousands of hours and with many different real-life audio inputs.
“Ultimately, it all comes down to understanding how the brain makes sense of sound. Because a great audio experience only happens when technologies support the brain’s listening process, helping it perform as intended.”
EPOS’ all-in-one speakerphone and video conferencing solutions boast acoustic design features which facilitate cognitive sound processing; loudspeakers designed to optimize conditions for echo-cancelling, ensuring optimal speech intelligibility and concentration; and intelligent picture-framing, helping attendees focus.
As more and more people spend longer and longer communicating and collaborating remotely, that kind of high-quality enterprise AV kit is a ‘must-have’ as opposed to a ‘nice-to-have’.
Organisations that provide it are likely to differentiate themselves when it comes to workforce recruitment and retention.
And – for VARs and MSPs – the science that underpins the functionality provides a compelling and stimulating basis from which to start a pre-sale conversation.
Hear that?
That’s opportunity calling…!
To learn more about how EPOS can help your and your customers’ businesses succeed and grow, visit www.eposaudio.com
