CounterPath Expands the Reach of CC Products

Delivering CC-ready solutions for the Channel

CounterPath Expands the Reach of CC Products

Leading unified communications brand, CounterPath, recently announced that it had expanded the reach of its selection of advanced contact centre-ready products. These state-of-the-art solutions have been purpose-built specifically for the needs of channel partners. CounterPath’s new SaaS-based offering will be available through the CounterPath channel program starting immediately.

The new expanded solution leverages the state-of-the-art Bria softphones for tablets, desktops, and mobile devices. It also offers the Stretto platform to enable a more secure and flexible subscription-based offering for channel partners, that overlays with the existing contact centre deployments of CounterPath’s channel partner network.

Delivering New Benefits to Channel Partners

The purpose-built solutions for Channel Partners offered through Bria and Stretto will provide significant benefits to today’s users, including centralised provisioning. The offering also takes advantage of CounterPath’s robust API, which includes service extensibility in the form of:

  • The option for agents to log into softphones using Microsoft credentials
  • Ease of integration with leading CRM platforms like Salesforce, Zendesk, and Microsoft Dynamics.
  • Integration with the existing MSI software management tools that the channel partner is using
  • The ability to tailor softphone experiences on the go to suit any environment

Recent reports from Grand View Research suggest that the global contact centre software market is increasing in size, ready to reach a value of $47.8 billion by 2025. Hosted deployments are expected to make up almost half of that value, thanks to benefits like accessibility from anywhere, easy implementation, and simple integration with existing solutions and platforms.

Extending CounterPath’s Contact Centre Solutions

Todd Carothers

Todd Carothers

According to EVP of Marketing, Sales and Product for CounterPath, Todd Carothers, the business has already established itself with some of the world’s largest call centre providers. CounterPath wanted to continue building on their existing success and deliver a scalable hosted solution for channel partners that would address the needs of today’s fast-growing providers in the contact centre. Already, CounterPath has seen a range of positive outcomes from clients using its new services.

The centrally managed Contact Centre offering provided by CounterPath’s Stretto platform makes it easy for any partner to order and deploy crucial solutions. What’s more, the Stretto platform is multi-tenanted, allowing partners to manage hundreds or thousands of accounts at once.

Companies like CloudCall and Babelforce have already adopted the new solution from CounterPath. According to the CTO of CloudCall, Jason Kendall, CounterPath allowed the brand to accelerate the growth of their contact centre and explore new opportunities like large-scale Chromebook-based deployments.


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