8 Reasons to Help Your Clients Avoid BYOD
Guest Blog by Craig Barrass, Region Sales Lead Northern Europe, Spectralink
Are you battling to deter your clients away from a ‘bring your own device’ (BYOD) policy? With technology constantly improving and offering consumers access to one-click purchasing, endless search engine capabilities, 24/7 access to video calls and instant messaging platforms as well as regular phone calls, it is no surprise that 85% of UK consumers now use a smart phone on a regular basis. In fact, according to a recent Deloitte survey, over the course of the last three years the average time a consumer looked at their phone in one day was 47 times.
It is easy to see why this level of mobility is sought after in the professional world too, and why many businesses are starting to let their employees use their personal devices in the work place – but is it a wise business decision? Here are 8 reasons to help support you as you advise your clients against making unrewarding mobility investments in BYOD which are open to critical risk such as potential data breaches and the reputational damage that follows.
1 – Mobility for consumers
Consumer devices are developed for causal usage: people can search the internet on their commute, they can download documents and read books through appropriate apps, they can do their online banking on their lunch break and can even message their babysitter through IM capabilities while on the move. However, within an enterprise the requirement for mobility goes beyond issuing a device per employee but instead requires seamless connection to company-wide networks and the implementation of an over-arching strategy as well as a number of critical security and operational features.
2 – Mobility for enterprise
Enterprise users seek much more than consumers when it comes to mobility; they will demand a secure and reliable transmission of both voice and data with crystal-clear audio and no black out spots, while at the same time easily integrating with the latest Unified Communication (UC) tools and business critical applications. Conveying to clients that consumer devices just won’t fit the bill for these strategic criteria is a must.
3 – It’s a strategy, not just a device
Enterprise mobility is more than supplying one device per worker. It’s a strategy which ensures your clients are equipped to help their workers become more efficient and more productive. For example, locating colleagues and calling for help quickly when in a hazardous situation. Your clients needs to define a strategy which encompasses networks and infrastructure and understand which devices are the most beneficial to which functions of the business.
4 – Data, Data, Data
In addition to this, a mobility solution needs to be compatible with varying types of data (voice and video for example) without needing time consuming app development and extensive training. All features also need to be accessible from a single device to save workers time.
5 – BYOD creates unmanaged devices
BYOD means that there will be a wealth of unmanaged devices housing your clients’ company information and accessing corporate networks. This opens the company up to the risk of mismanaging not only the devices themselves but also the fallout from any security breach which could ensue.
6 – Mobile device management is not a silver bullet
To try and manage their BYOD policies some companies have implemented a mobile device management (MDM) plan, which means that their IT departments can remotely manage employee’s personal devices. However, this comes with a wealth of its own problems, particularly because the majority of consumer devices do not support enterprise class MDM solutions. This means that employees can lose time seeking help from IT, which in turn will have to manage multiple different devices and operating systems.
7 – Security benefits of enterprise
Enterprise grade devices are managed remotely to update and monitor, lock and troubleshoot as and when needed, meaning the business keeps full control, providing the ability to wipe and lock a device if lost or stolen – an indispensable function when dealing with highly sensitive information.
8 – Total cost of ownership
It is important for your clients to grasp what the full total cost of ownership (TCO) will be, and it is more than what they will first assume. In the UK alone the TCO of a device is estimated to be 103% more than what is expected. It is important to liaise closely with your clients to make sure they know that the TCO includes the IT resources to manage devices, software, security, data breach management, device replacement, the list goes on.
Any business that wants to improve productivity and ensure their data is secure should approach BYOD with caution. The lure of cost savings is only a short term reward and will be quickly overshadowed by security breaches, data leaks, remediation costs and a whole host of other issues. In short enterprise mobility consists of an over-arching strategy which involves so much more than the provision of one device per worker.
Craig Barrass is a results-driven Technical Sales Executive, Country Sales Manager and Business Development Manager with an excellent sales achievement record in the IT sector. Craig is skilled and experienced in all aspects of consultative selling, relationship building and the management of sales teams and processes. Prior to Spectralink, he had 15 years of success with Anixter, Avaya, and Alvarion. He focuses on providing great service and customer satisfaction, whilst delivering innovative solutions and real value to the client.