Sennheiser has appointed Maverick AV Solutions as a pan-European distributor to expand its reach across the continent.
Maverick, which is part of Tech Data, operates in 16 countries across Europe.
Bart Stam, distribution manager EMEA for Sennheiser, said: “By adding Maverick AV solutions as a distribution partner to our existing sales channels, we are convinced that our business communication products will find their way better to IT resellers and integrators.
“This exciting collaboration will enable even more customers to experience Sennheiser’s advanced audio technology products.
“The TC ISP and TCC2 products are intuitive, agnostic and audibly better while offering true problem-solving capabilities for lecture spaces and meeting rooms.”
Maverick said the deal will “introduce Sennheiser to the IT channel” and extend the reach of its room kits.
- Sennheiser MB 360 UC Headset Review
- Sennheiser TeamConnect 2 Ceiling Review: Fantastic Audio
- EPOS Sennheiser Adapt 360 Review
Simon Kitson, Director of Smart Meetings at Maverick, said: “This is a great opportunity for us to further our Teams for Meetings portfolio and offer best-in-class solutions for large meeting rooms.
“By adding both the TC ISP and TCC2 to our Teams Rooms Solutions, we are able to provide more advanced audio and collaboration technology and pave the way for meeting equity within smart spaces.”
The Sennheiser announcement comes a month after Maverick was appointed Pan-European distributor for hardware vendor Neat.
The wider Tech Data business has expanded its focus on the unified communication and meeting room space over recent months, including through investments in Google Workspace and meeting rooms.
It has also taken steps to help train IT partners in meeting room technology.
