BlueJeans Network, the company that created the cloud video market, has announced that marketing leader Rosanne Saccone has joined BlueJeans as Chief Marketing Officer (CMO). Saccone will oversee all aspects of marketing as BlueJeans enters its next phase of growth.
A 25-year marketing veteran, Saccone is widely recognised for building and leading organisations with creative, best-of-breed campaigns punctuated by robust execution. She applies a strong business strategy with data-driven marketing to impact every stage of the customer journey. Saccone has led marketing across a variety of businesses throughout her career, including hardware, services, and software companies.
“I am delighted to welcome Rosanne to the BlueJeans team,” said BlueJeans executive chairman, Krish Ramakrishnan. “She is an exceptional talent, a remarkable leader, and the absolute right fit to take BlueJeans forward as we capitalise on the transformation of the collaboration, meetings, and enterprise application markets.”
Most recently, Saccone served as CMO at Pentaho, a Hitachi Group Company. As CMO, she was responsible for all aspects of marketing as well as inside sales, product management, and Pentaho Labs. She and her team led Pentaho’s brand transition from an open source business intelligence platform company targeting small and medium sized businesses to the market-leading big data analytics company for the enterprise. During her tenure, Pentaho’s revenue grew by 600 percent as she and her team upheld Pentaho’s market leadership position in the highly competitive and dynamic business analytics market.
Saccone also became known as one of the early marketing pioneers in implementing a global approach to email marketing and sales lead generation in 2007 when she was CMO/SVP at BEA Systems. Additionally, Saccone helped drive the company’s thought-leadership market positioning as it began to develop its next-generation SaaS platform to support dynamic business applications. During her tenure, BEA revenues grew to $1.6B, leading to BEA’s acquisition by Oracle for $8.6B.
“I am inspired by the challenge of how to use a data-driven approach to get the best from the entire marketing organisation, from determining where to target and position to crafting creative marketing campaigns and programs that help companies grow and evolve to reach their full market potential,” said Saccone. “BlueJeans represents an enormous high-growth opportunity. I can’t wait to work with the team to take the company to the next level.”
Saccone joins BlueJeans as the company was recently named a Visionary by Gartner in its September 2017 Magic Quadrant for Meeting Solutions report. BlueJeans has also been rapidly increasing its customer base in size and scope of deployment thanks to its easy, one-touch meeting experience and ability to support customer workflows with strategic integrations.
About Blue Jeans Network
BlueJeans is the world’s leading provider of interoperable video communication, bringing video to you wherever you are. Thousands of global companies use BlueJeans every day for meetings, events, and on social networks across any location or device including mobile, desktop, and room systems. BlueJeans replaces traditional web conferencing technologies for a modern workforce, delivering face-to-face video communication for any organisation who wants to bring their employees, leaders, and partners closer together.
