Twilio, a cloud communications platform provider with a passion for digital transformation recently announced the arrival of a new addition to their team. Sara Varni will be joining the group as Twilio’s chief marketing officer, using her in-depth skills and experience from years working as an SVP of marketing at Salesforce to inspire growth for the brand.
For more than a decade, Varni has specialised in delivering innovative cloud technology to the enterprise space. It’s safe to say that Sara’s experience ensuring high-powered customer experience (CX) solutions for Salesforce, and operating business solutions at a large scale will come in handy as she assists Twilio in reaching their own enterprise marketing goals.
A Specialist in Her Field
During a decade of working in the heart of Salesforce, Varni was responsible for a host of different challenges, including the positioning and go-to-market strategy for the company’s cloud flagship product “Sales Cloud”. Sara also acted as the chief marketing officer for Desk.com, a comprehensive customer service application for agile business.
A brief look at Varni’s history with the Salesforce brand is enough to show how instrumental she was to the smooth performance of the company. Varni was an important part of the Salesforce AppExchange team, where she worked alongside business partners to help them launch their own cloud solutions and leave the legacy world behind.
Before she joined Salesforce, Varni also worked in a mobile strategy role at E! Networks, using her bachelor’s degree in business administration to help drive progress for the brand.
Supporting the Next Step in Twilio’s Journey
For Twilio, the future of communications is all about making the most of unified and contextual strategies with video, voice, and messaging. Since 2008, the business has been growing and spreading across the world, delivering exceptional services to the UC world.
According to the Chief Operating Officer at Twilio, George Hu, Varni is joining the company at an important time, as the brand continues to build on their developer-first strategy for success. Sara has proven her understanding of the developer market in the pasts, and she has what it takes to help software companies scale. The insight that Varni brings to her new role is sure to have an impact on Twilio’s growth.
In a statement about her new role, Varni revealed that today’s consumers generally expect companies to be ready to communicate with them at a moment’s notice. She believes that Twilio is one of the disruptive companies that could be leading the way towards stronger consumer experiences, and she’s looking forward to doing her part in bridging the gap between brands and their users.
