Twilio, the leading cloud communications platform, today announced it has acquired Ytica. A long time Twilio partner, Ytica provides highly customisable contact centre reporting, speech analytics and workforce optimisation (WFO) software to enhance agent performance in the contact centre and provides businesses a unified view of the way they engage with their customers. Ytica’s technology will now be available as a part of Twilio Flex, Twilio’s fully programmable application platform for the contact centre, and is also expected to be offered as a standalone product to other contact centre SaaS vendors.
“In working with Ytica over the past several years, it became clear they have both the most robust cloud architecture in the WFO space as well as the most similar perspective as Twilio on the value of customisation for enterprise software,” said Al Cook, general manager of Twilio Flex.
“We’ve worked with many happy joint customers and knew that Ytica and Flex together could offer an enterprise-grade solution that is built for scale and far eclipses any other contact centre solution currently in the market. We’re thrilled to bring Ytica aboard team Twilio.”
With Ytica, Twilio Flex will offer easy to use, pre-integrated WFO as a core capability, giving supervisors the tools required to provide real-time feedback to their contact centre agents. Workforce optimisation is critical to every company’s customer experience (CX) and, when executed effectively, can be a differentiator for savvy companies. By providing key insights into a business’ customer interactions, WFO has the potential to inform strategy for every function of the organisation.
“Just as Twilio is a cloud 2.0 (maybe even 3.0?) approach to cloud contact centre, Ytica was built starting with a clean sheet of paper by quality management experts to live in the world of microservices and the public cloud,” observes Sheila McGee-Smith, president & principal analyst of McGee-Smith Analytics.
“Initially a great choice as a partner for Flex, Ytica as an integral part of Twilio brings not only next-gen WFO but a team with 20 years of contact centre expertise.”
“We started Ytica to give contact centres complete visibility into their data, something unachievable with prior solutions, allowing managers to make informed and actionable decisions. Our philosophy on the future of contact centres and the architecture to get there aligns perfectly with Flex.”
Twilio is also announcing the addition of a new office in Prague, the home of the Ytica team, and Twilio’s 17th location globally. Twilio’s additional office locations include San Francisco, Mountain View, New York, Atlanta, Bogota, London, Berlin, Dublin, Madrid, Tallinn, Melbourne, Munich, Malmo, Hong Kong, Singapore and Sydney.
Financial terms of the transaction were not disclosed. Twilio is not updating its guidance for the full year ending Dec. 31, 2018, which it provided on Aug. 6, 2018. The proposed acquisition is not expected to have a material impact on Twilio’s results of operations or financial condition for the full year ending Dec. 31, 2018.
More than 2 million developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratised communications channels like voice, text, chat, and video by virtualising the world’s telecommunications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organisations — to reinvent how companies engage with their customers.