Apple’s Safari 11: WebRTC is Now Available to the Masses says IPCortex Boss

We sat down with Rob Pickering to talk about the potential benefits

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IPCortexWebRTC
Unified Communications

Published: September 26, 2017

Rob Scott

Rob Scott

Publisher

Following on from the recent Safari 11 update which now enables users to utilise WebRTC applications directly from their Safari and Apple products, we decided to talk with CEO of IPCortex, Rob Pickering, to hear how both consumers and businesses will benefit from the change.

Prior to Safari 11, if an Apple user wanted to communicate with a business through a WebRTC application, a lack of support for it on Safari meant they would have to download third party browsers such as Google Chrome or Mozilla Firefox to get what they wanted.

As you may know, WebRTC has been one of 2017s biggest trends in the communications industry and with a market growth rate that’s predicted to reach $6.49billion by 2022, Apple’s move to provide support for these platforms is hardly surprising.

One of the major benefits of real-time communication is its efficiency and instant response rate that helps resolves issues as quickly as possible – but all of these time-saving benefits are in vain if a person is forced to download a new browser or wait for new software to install before they can even use it.

Now, Pickering states, “Apple users are given the freedom to utilise WebRTC apps from their macs without having to open a Chrome browser and can get full use of features like VoIP and video calling directly from a page without having to install surplus plugins or being redirected to another page.”

From a consumer perspective, Safari 11 allows Apple users to roam freely and communicate over WebRTC in a way that is comfortable and familiar to them and removes the worry of having to download random applications from unknown sources.

Moreover, as well as being a faster, easier way to communicate, the communication protocols used to develop WebRTC are inherently secure and designed with communications security in mind to ensure both the hardware and the information exchanged are always safe from harm.

From a B2B perspective, Safari 11 is hugely beneficial as it enables businesses to reach out to Apple consumers much more seamlessly and allows them to deliver those same services they’ve been offering to chrome users to Safari users without inconveniencing them.

If a B2B provider is running an internal system that uses WebRTC eg. IPCortex Keevio, Slack or something similar for video chat, its Apple customers are able to access all those features just as easily as Chrome users, making it far easier for businesses to communicate with end user without making them download chrome.

In terms of communications management, he adds, “WebRTC apps are also much easier to maintain, particularly from the clients end as there’s no client software to install.” As a result, WebRTC is a much more efficient communications solution that reduces back end maintenance and enables businesses to focus more attention on productive things like customer service and sales.

“99% of the smartphone market is dominated by iOS and Android devices, so with Safari 11 it pretty much opens the floodgates for WebRTC technology”

All in all, Safari 11 really does mark a significant shift forward in the world of WebRTC and has opened up a whole new window of opportunities for businesses wanting to engage with their clients through these channels more evenly and effectively.

 

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