VanillaIP is looking to make sure its Partners are able to take a serious share of the ever growing Hosted PBX market (Cavell latest Figure, June 2017 – 3 million UK seats). In an announcement that has grabbed everyone’s attention, all new core BroadSoft seats will be free of charge for 6 months.
Some conditions apply, but the Go Free promo is exactly that.
For existing BroadSoft-based resellers this is clearly an attractive proposition and the ability to take 100% margin for 6 months is hard to turn down. There are no term contracts attached to the offer. This, combined with the fact that all licences can be converted into Eternity/Lifetime Licences at any stage, is fantastic news for partners that are really looking to drive margin enhancement and is surely another nail in the coffin for CPE IP and SIP Trunking products.
Iain Sinnott, Sales Director at VanillaIP says:
“We are seeing growing demand for our Uboss platform. Building success in the cloud is a long-term proposition and our Go Free initiative allows Resellers to load the margin at the front end. We can get new partners up and running with a sophisticated cloud offering within a couple of weeks and help them to get to market quickly.”