2600Hz Unify Solutions in comm.land  

2600Hz has announced comm.land, the next evolution of its end user portal that unifies the communications provider’s solutions into one user interface

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2600Hz Unify Solutions in comm.land  
Unified CommunicationsInsights

Published: September 22, 2022

Elliot Mulley-Goodbarne

Journalist

comm.land unites all of 2600Hz telephony applications into one UI so end users have all their communication tools in one place. The portal is currently a desktop application, but 2600Hz have the goal to make it accessible on mobile and web platforms.  

The new portal is the perfect way to maximise employee productivity and unify 2600Hz’s suite of communications solutions. With comm.land, the goal is to bring all of an end user’s business tools into one UI rather than having to jump between myriad open windows. As 2600Hz Software Development Manager, Ashley Vernon elaborates, the vision for comm.land is to bring all of their communication tools into one UI so that any sort of communication and collaboration can be done within one desktop window whether in the office, on the road, or at home.  

“We have been noticing that the industry has been trending toward a convergence of what have historically been distinct products. The model of having one UCaaS platform for internal communications, another CPaaS platform for SMS, and a third platform for Contact Center is breaking down. Enterprises are looking for solutions that simplify their workflows, not multiple solutions to monitor and work in.  

“This is one of the key things that comm.land achieves. It brings our UCaaS, CPaaS, and CCaaS offering together natively in a really tight integration and one UI. Not only can end user have access to all of their 2600hz telephony applications but also have the ability to embed third party applications and other websites, so that they can have really rich collaboration all in one place.”   

comm.land 

The new portal provides a customisable communications platform for all business departments, and can integrate easily with 3rd party business applications.
This feature is particularly in keeping with the industry trends that Vernon speaks to. As businesses look to ensure productivity wherever an employee is, the best way to achieve this is to provide one place for colleagues to carry out day to day responsibilities, communicate, and collaborate.  

“The cultural and industry trends have been towards hybrid work models are here to stay, people are going to be working in the office and sometimes at home. What hasn’t changed is they need to be able to collaborate and work efficiently, and we’re giving folks a tool where they can collaborate and access all of their business tools in one place.

“One of the complaints that we hear from end users or issues that we see in different solutions on the market is a general lack of customization. That’s why we have made sure comm.land can be customized by the Service Provider.

“The idea of being able to customize to an individual end user is also huge. No matter what role you have, the number of business application that someone uses has grown exponentially over the last 5-10 years. By allowing each individual end user to customize their own UX, they can choose the tools they’re going to need at their fingertips.”  

New Chapter

Speaking to UC Today, Vernon added that this focus on the end user sees 2600Hz buck a 12 years trend of focusing on backend systems and admin tools for partners.
However, the Software Development Manager assures partners that they are focussed on maintaining quality standards, and maintaining the same level of dedication to business administrators, as comm.land is designed to lighten the number of platforms they need to manage.  

“We have spent 12 years working on the backend, and bringing amazing admin tools like User Portal, SmartPBX, and Advanced Provisioner to businesses,” said Vernon. “That has been where the focus has been, in empowering regional telecom resellers and service providers to quickly and easily do the admin tasks that has historically taken a ton of time and labor.  

“comm.land is this exciting new chapter, we’re taking that same sort of dedication and focus but now turning it on to the end user. What businesses are going to have at the end of the day is Admins that are happy, because 2600Hz has been looking out for them and designing with their needs in mind.  

“Now we’re turning that same sort of dedication and focus on to the end user with the feature-rich efficient user experience that we have historically provided for Admins.”  

 

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