Channel Partnership: How the Best Provider-Reseller Relationships Share the Success

Leading digital workplace innovator Yeastar on the clever and interactive brand engagement program putting partners in the know

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Channel Partnership: How the Best Provider-Reseller Relationships Share the Success
Unified CommunicationsInsights

Published: March 21, 2023

Simon Wright

Technology Journalist

Picking a partner should be a well-considered business.

You should both be on the same page; you should both bring something to the party that is valued by the other; and you should both share similar aspirations.

In business, it can be summed up in one word: mutuality – where the success of one partner also benefits another.

In fact, in the technology sector in particular, the value-added reseller model provides potent proof that the benefits of strong partnership are often three-way: provider, reseller and end user customer.

And that means, for all three entities, the choice of partner is critical.

They should all do their research. They should enquire and engage.

In short, they should know everything there is to know about how each can support the other.

And – just as important even after joining forces – the process of learning and development should be a continual one.

Websites serve up huge amounts of content, of course. Then there night be webinars, data sheets, media releases, sales conferences, and good old-fashioned face-to-face peer interaction.

However, for leading provider of unified communications solutions and digital workplace innovator Yeastar, it’s altogether smarter and more creative.

Yeastar works with a global partner network to deliver, implement, and maintain systems and services that drive digital values and build a recurring business model – helping those partners create long-lasting customer relationships and unlock greater revenue opportunities.

It has recently launched ‘Piloting 2023’ – a clever brand engagement program that combines the excitement of a contest with the serious business of building brand familiarity and driving product education.

“Whether IT resellers, system integrators, MSPs, or VARs, Yeastar partners are able to access an award-winning product portfolio, expert training and support, and extensive assets and rewards they need to succeed and accelerate their business,” says Yeastar Vice President Prince Cai.

“Our partners can meet their customer needs with Yeastar’s industry-leading UC portfolio and their own services selling IP phones, SIP Trunks, and networking equipment of their choice. They also receive well-organized technical and sales training that will enable them to sell and use Yeastar products in the most effective way.

“Piloting 2023 is a part of all that – an exciting opportunity for our partners to have a closer look at Yeastar, stay up to date with our latest product updates and resources, and win some fantastic prizes along the way.”

From now until May 30 2023, participants in Piloting 2023 earn entries to a prize sweepstake by completing a series of informative and engaging online tasks which also provide them with valuable Yeastar product knowledge.

Partners win $100 coupons for more than 45 entries and the grand sweepstake prize is round-trip flight tickets to Xiamen, China, the headquarters base of Yeastar.

Tasks include ‘liking’ Yeastar on social media, to watching videos on products and solutions, and consuming infographics and case studies.

New tasked are unlocked each week or two and more entries mean greater chances to win.

“Piloting 2023 is a novel way for our partners to engage with Yeastar and to really get under the skin of us as a business and our products and solutions,” says Cai.

“We believe true partnership is always a two-way relationship and this is our latest way of supporting the resellers and MSPs who work with us.

“We want them to know as much about us and our solutions as possible so they can take that knowledge and apply it to their own customer relationships. When that happens, it really is a win, win, win for everyone involved.”

To learn more about how partnering with Yeastar can help your and your customers’ businesses digitize and thrive, visit Yeastar.

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