BICS Acquires Indian CPaaS Player

The acquisition seeks to take advantage of big APAC market growth while enhancing a global technology stack

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Published: December 10, 2021

Antony Savvas

Technology Reporter

International comms group BICS has acquired communications platform-as-a-service (CPaaS) specialist 3m Digital Networks.

Headquartered in Bangalore, India, 3m operates under the MOBtexting brand, and will add AI-enabled voice, multi-channel messaging – including verification services, IP messaging and rich communications services (RCS) – and advanced analytics services to BICS’ portfolio.

Belgium telco Proximus acquired full control of BICS in February this year. BICS’ cloud communications portfolio serves three distinct digital use cases, including customer engagement, customer support and collaboration.

3m Digital Network says it currently serves 500 customers and carries over 3bn messages a year.

3m’s technology will augment BICS’ API-based communications, and leverage its cloud reach in more than 200 countries, SIP-trunking and global voice and messaging coverage, to boost 3m’s own services.

“This acquisition fast-tracks BICS’ vision to become an integrated communications platform company, combining our global reach with software-based applications for a seamless user experience,”

said Matteo Gatta, BICS Group CEO.

“With these new capabilities, we can offer our customers a broader set of tools to quickly and more effectively engage their customers through the power of digital communications.”

According to analyst house IDC, global market revenue for CPaaS reached $5.9bn in 2020 and is expected to reach $17.71bn by 2024.

The Synergy Research Group says the APAC region is the fastest growing CPaaS market in the world, registering 55 percent year-over-year growth in Q2 2021.

“By joining the BICS Group, we can develop new use cases which build on our respective strengths, allowing us to seize new growth opportunities as companies around the world accelerate their digital transformation strategies,” said Ajay Gupta, 3m Digital Networks Co-Founder and CEO.

“Being based in Asia, we have a competitive advantage to deliver these services in a large and digitally-driven market, while leveraging BICS’ global footprint to serve as a differentiator.”

The value of the acquisition has not been disclosed. In May this year, BICS unveiled a bunch of new voice APIs, designed to help companies enhance their customer experience.

 

 

Customer ExperienceDigital TransformationMergers and Acquisitions
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