Convenience, simplicity, speed: for businesses, these are the small things that make the big difference.
From a technological perspective, we have been taking them for granted in our personal lives for years.
Just a few clicks on our phones and we are quickly into our favourite web browser, apps and messaging platforms.
No requirement to switch from one device to another: everything we need is right there on our homescreen.
In our work lives, the tech has been slowly catching up.
Integration is on the march, with cloud-based communication technology providers constantly trying to enable a more seamless user experience.
Phone systems integrated with video collaboration tools; Contact Centre software synchronised with CRM platforms; work-from-anywhere softphones replicating head office functionality.
It all adds up to slicker, easier, more productive working.
And, for managed service providers and value-added resellers, it heralds huge opportunity.
“Browser-based business communication has evolved so much – users will just have to login and everything will just work, regardless of device or location,” says Gregory Janssens, Group Product Manager at Europe’s largest UCaaS platform provider Dstny, which is about to shift the integration dial again with its clever, soon-to-be-launched ‘ConnectMe’ white-label communications portal.
“You just have a browser, you log in and everything is just there, ready to be used.”
“It will serve as users’ single entry point to all of their Dstny powered services. They will also be able to personalize it all within the portal, enabling them to choose the ways in which they communicate and to maximise their productivity and user experience.
“The portal will have everything they need; they won’t have to go anywhere else for anything.”
ConnectMe – which will be available on a direct and white-label wholesale basis – will eventually feature full voice and video telephony functionality; messaging; collaboration and file-sharing apps; contact centre functionality and CRM integration; and call recording and in-depth analytics capabilities.
Most importantly for enterprises that are subject to European legislation, all processes will be GDPR-compliant and all data will be encrypted and stored in Dstny’s European centres.
Aimed at SMBs, the functionality will be deployed, adapted and managed via quick and easy self-service processes.
“The emergence of phone apps 12 years ago changed the paradigm,” says Janssens.
“Suddenly, people had technology in the palm of their hands which they could understand and use without the need for an instructional manual. They simply downloaded and began using.
“It must now be the same experience for business tools. It needs to be slick and easy and just as normal to obtain, adopt and use as phone apps have become. It mustn’t disrupt business processes, it must enhance them.”
“It’s about giving organisations a tool which can bring all of their workflows and processes and communication channels together into one place in a way which makes everything easier and more productive.
“It will provide enterprises’ employees and customers with an improved user experience and improve simplicity and ease of management for MSPs. That means there are huge benefits for all parties in the chain.”
All partners, whether they are Service Providers or resellers will receive close pre-and-post-sale support from Dstny, ensuring smooth procurement, deployment and adoption.
“We form extremely close, personal and long-lasting relationships with our service provider partners,” says Janssens.
“That gives them and us fantastic strength in the market and ensures end user enterprises will be extremely well-served by ConnectMe. We are excited for the future and look forward to it transforming many businesses.”
ConnectMe will be launched to a wider audience in September. To learn more and begin a pre-sale conversation now, visit www.dstny.com
