What Opportunities Could You Unlock with CPaaS?

ALE explores the Use Cases of CPaaS technology

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CPaaS

Published: April 28, 2020

Rob Scott

Rob Scott

Publisher

We’re living in a world where customer expectations are greater than ever. Your clients expect only the very best in multi-channel, personalised, and digital experience. If they don’t get these meaningful moments from your company, then they’re more than happy to look elsewhere.

In the past, companies have struggled to keep up with the rapidly shifting trends in customer experience. Only the biggest brands have had the cash available to adapt and improve their environments at a moment’s notice.

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However thanks to CPaaS, or Communications Platform as a Service, businesses of all sizes and backgrounds create the customer experiences that their clients need.

ALE, one of the market leaders in the CPaaS environment, recently published an eBook designed to introduce companies to the incredible array of use cases for CPaaS in the new experience-driven landscape.

Discovering the Opportunities in CPaaS

Communications are at the heart of a superior customer experience. Every interaction that your business has with a client is a chance to win their trust and loyalty. With the ALE Rainbow CPaaS solution, teams can build communication strategies that adhere to their customer’s unique journey.

CPaaS tools like ALE provide access to endless opportunities for business growth, through enhanced interactions over any media with access to information from CRM solutions. CPaaS from ALE also allows companies to integrate communications into their existing mobile applications or generate additional leads from websites with a real-time chat between teams and visitors.

In the latest ALE eBook, the company demonstrates how CPaaS has helped a selection of companies to accomplish their customer experience goals. For instance, Paytren, an e-Payment brand used the open APIs in Rainbows and comprehensive analytics to develop a customer advocacy strategy for onboarding new prospects and upselling services.

Jeju Shinwa World, a hospitality company in South Korea accessed Rainbow technology to offer guests a more exciting experience through connected rooms with building automation capabilities. Even retail finance companies have been able to use CPaaS to give customers the option to meet financial advisers from home over video chat, rather than travelling to an office.

Building the Best Experiences for Your Customers

CPaaS technology like Rainbow from ALE allows businesses from all backgrounds to move beyond the restrictive communication stacks of days gone by. With Rainbow’s cloud-based development platform and APIs that will enable you to integrate communication into your business applications, business leaders can design the touchpoints that are most valuable to them, and their clients.

ALE even makes it easy for anyone to get started with CPaaS, by offering off-the-shelf services and a library of connectors that make it easy to link processes, applications, and objects.

Check out ALE’s latest eBook for an insight into how CPaaS technology can help brands to increase customer engagement, enhance their business apps, and discover the new opportunities of disruptive technology like IoT and analytics.

 

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