AudioCodes was recently announced as the biggest enterprise SBC vendor by revenue in the final quarter of 2020, taking a 21.4 percent chunk of overall sales, according to Omdia.
The firm said that it experienced “unprecedented success in many areas” in 2020, largely driven by Teams migration.
Its SBC business was no exception, Vice President of Marketing, Andy Elliot, told UC Today.
“Unlike most of our SBC competitors, AudioCodes does much more than just SBCs,” he said. “For enterprises looking to move to Microsoft Teams – and most of them are – that makes a big difference as we can add significant value over and above voice connectivity.
“IP Phones for every user persona, audio and video meeting room solutions; management tools; compliance call recording; and intelligent meeting insight apps are just a few examples.
“All of these developed specifically to integrate with and add value to the Microsoft Teams experience and provide enterprises with the reassurance of working with a single vendor rather than trying to knit together a solution from multiple vendors”
Key to the SBC success has been the rapid growth of AudioCodes’ customer base, which increased by 30 percent across all of 2020 compared to the previous year.
The firm also more than doubled the number of SBCs it completed valued at over $400,000. The increase in deals of this size was largely attributed to direct routing in Microsoft Teams.
“AudioCodes SBCs underpinned that growth by helping enterprises securely connect Teams to their existing voice services really quickly for Teams Direct Routing, as that was the immediate priority,” Elliot said.
“Flexible methods of deployment made this even easier for enterprises, we could deploy SBCs on-premise, in the cloud, or increasingly as a fully managed service for optimal speed and agility.
AudioCodes was ranked second for SBC revenue across all of 2020, meaning its growth picked up pace towards the end of the year.
Elliot said an important component of this is the versatility of its SBC, which can be deployed on-premise, in the cloud and as a fully managed service – where it can be bundled with other AudioCodes services as part of AudioCodes Live for Microsoft Teams
“Quality is key as is our global coverage, a community of respected partners and our strategy to add significant added value to our SBC offering with innovations such as webRTC built-in for click to call capabilities, cloud elasticity for the agile enterprise and Survivable Branch Appliance (SBA) for Microsoft Teams resilience,” he added.
