How to Be a Successful UC Advocate
Paving the way for growth
Think back to the last time a referral from a customer, or a case study about another brand influenced one of your purchasing decisions. What moved you about the story that you read? What made the person speaking a good advocate for the brand in question?
Was it their commitment to sharing in-depth information about the solution that you were interested in? Was it their genuine and authentic nature, or their willingness to be a proactive part of a larger community? As we continue to celebrate the growth of our UC Advocates initiative, we want to help you make the most out of your new brand-boosting network, by showing you how to be a successful UC Advocate.
Here are our top tips.
Be Yourself and Deliver Value
First things first, UC Advocates isn’t just about promoting the best UC companies in the market; it’s also about giving people the useful information they need to make crucial digital transformation decisions. As such, advocates need to be authentic thought leaders, capable of offering useful advice and insights that matter to their readers. Think about what your buyers and other people in the UC industry would want to hear about when you’re posting and share content that makes a difference.
Remember, you can share stories and information from a host of different environments, including:
- Your own opinions and blog posts
- Branded case studies and whitepapers
- Reports and studies
- Videos and podcasts
- Testimonials from other customers
As an advocate, it’s also up to you to make sure that you stay on the cutting edge when it comes to talking about the brand you want to support. Make sure that you’re aware of any updates or developments in their product portfolio, so you’re ready to answer questions confidently.
Be Proactive about Growth
Responding to other people’s questions and comments in a community like UC Advocates is great, but it’s also important to be proactive about getting conversations started. Suggest stories that people in your community might be interested in and offer your own opinions to get the discussion moving. It’s also a good idea to respond to the comments that other people leave on your content, so you can provide more in-depth information and guidance to those who need it.
Remember, successful advocates are social, they know how to be present not just in their advocacy channels like UC Advocates, but also on their blogs, social media pages, and other channels too. Make sure that people know where to find you outside of their community forum if they want to pursue the conversation further. At UC Advocates, you can fill out your profile with information including your social media links, so you’re always connected with your community.
Finally, remember that the best advocates don’t just promote their brands, ideas, and stories and then disappear for months at a time. Forums like UC Advocates give you an opportunity to build your professional network and expand as an innovator in your field. The more active you are, the more of a reputation you’ll build with your peers, earning badges, likes, and comments as you go.
Advocacy is a strategy that takes time and commitment, but it can pay off with amazing results if you know how to use it to your advantage.
Come and join UC Advocates today!