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Presenter and Tech Journalist Patrick Watson speaks to a variety of guests at ISE 2018.
This pod explores the reasoning behind vendors attending events like ISE 2018. Where do the vendors recoup the value invested? Is it purely to generate sales leads, to create brand exposure or as a direct feedback mechanism from their customers?
We hear from DisplayNote about the huge amount of background work they put into preparation for events like ISE and also the value that they receive from attending.
We also spoke to representatives from Crestron, Shure, MultiTaction and AVI-SPL on their individual reasons behind attending events and the value of those.
