Let’s face it, mobile communication is the most convenient, and popular way for anyone to connect these days. By 2019, estimates predict that 5.07 billion people will be active on a mobile device, and it’s not hard to imagine when you consider just how much of your life you spend glued to your .
While we already knew how much consumers loved their gadgets, what’s becoming more obvious lately, is how useful these devices can be in the business environment too. According to research by Metaswitch, around 60% of employees use their smartphone as their primary mode of communication, and mobility in the enterprise is expected to see a growth of 40% by 2020. The problem is, today’s experts simply don’t have the resources they need to take advantage of the mobile revolution.
Many mobile and independent workers are struggling to maintain a balance between their personal, and business personas on the modern smartphone. Over-the-Top (OTT) VoIP services are overwhelmingly cumbersome, and the dream of work-life balance that so many of today’s professionals crave is becoming increasingly out of reach.
The Changing Workforce & Technology in the Mobile World
The rise of millennials in the marketplace, and an ever-increasing presence of digital nomads in the professional environment has changed the way we look at the workplace. New and improved opportunities are now appearing for employment beyond the traditional office space. In fact, 53 million Americans are using freelance or self-employment careers as a source of income. By 2020, around 50% of professionals will be working remotely at least part of the time.
In this era of constant movement and exploration, the desk and desk phone are no longer the weapons of choice for many ambitious experts. In fact, the research conducted by Metaswitch into mobile usage found that:
- 62% of businesses prefer mobile providers to traditional communication suppliers
- 97% of businesses use their mobile for voice communication with customers
- 81% of employees work away from the office at least once per week
- 60% of workers use mobile regardless of whether they’re in or out of the office
The modern worker needs something new to help them leverage the full potential of their mobile device. That’s why Metaswitch, a leading provider of cloud-native communications software, has just announced the arrival of their ground-breaking product family “MaX”. The MaX portfolio for communication and collaboration allows mobile network operators to deliver a multi-personal, group collaboration, and customer service solution to small businesses and consumer alike.
By blending advanced network intelligence with smartphone capabilities, and carrier-grade voice, MaX gives MNOs a whole new world of revenue to tap into. There’s even a business-feed application available that allows virtual network and mobile network operators to deliver more contextual communications to their consumers.
True Business Mobility: Introducing MaX
The modern remote worker needs a way to balance their personal, and professional lives on the same mobile device. While some do this by maintaining dual SIMs, or two different smartphones, this can be a complicated solution, as it’s hard to completely separate your business life, from your personal one. On top of that, as the gig economy becomes more popular, two separate numbers may not be enough for long, as countless freelancers tap into different sources of on-demand revenue.
As a cloud-native, carrier-grade communications product for the mobile era, MaX by Metaswitch combines all the benefits of the smartphone, with the advantages of organised, efficient, and focused desk phone services. The product is designed to make it easier for professionals to access group collaboration and communication features, while still enjoying the simplistic management and control they need for a smartphone application.
The system is already in Beta trials with major mobile operators, and it comes with a streamlined suite of capabilities that empower a brand-new experience for the mobile revolution, including:
- A specialised business dashboard with real-time collaboration features through the sharing of project information and updates
- Shared SMS and voice communications that allow teams to connect easily with customers.
- Call routing solutions based on time, priorities, and presence. You can even customise the routing experience further with the help of open APIs so that multiple employees can handle calls through a single number
- Native network and dialler voice support for the highest-quality audio experience on both iOS and Android devices
- Network intelligence features to ensure the automation of multiple identity management on a single device
The Metaswitch “MaX” service taps into the native dialler on any mobile device to simplify group communication and reduce the requirement for a range of messaging and OTT apps. Because users can support various personas through a single device, they no longer need to worry about walking the tight-rope between personal and professional conversations.
A Mobile Method that Learns with Your Business
As mobile communication methods go, MaX is a truly next-level solution that’s designed to implement the perfect collaboration features for the user in question, based on their needs for productivity and customer service.
Perfect for the age of digital transformation (DX), the MaX family of products also uses Network Intelligence features to learn user control patterns, and evolve from the context of previous calls to enhance relationship-building opportunities in any environment.
According to the CMO at Metaswitch, Ian Maclean, MaX has been designed carefully from the ground up to benefit mobile network operators who are ready to tackle the ever-growing problems of millions of users around the world who simply can’t get the most out of their mobile devices. MaX is readily deployable in any mobile network and comes with extensive provisioning solutions that could accelerate time to market.
Could MaX Be Right for You?
Up until now, mobile service providers have struggled to offer their customers a somewhat limited portfolio of strategies for the purpose of business communication. The result of this has been that some operators haven’t been able to access the full potential of their voice and broadband offering in today’s UC-focused atmosphere.
Mobile applications for business have traditionally been unable to deliver the quality and versatility that users expect from their devices. However, with Metaswitch and Max, mobile service providers could be in a unique position to deliver enhanced mobile-native opportunities to their customers – perfect for a growing market of under-served small businesses and freelancers.
If you’re looking to take advantage of the gap in the marketplace, then now could be the time to tap into the benefits of a multi-persona, group collaboration and communication service like MaX.
