UCaaS vs. On-Premises UC – It’s Always a Matter of (Happy) People

Guest Blog by Bernardo Federigi, Marketing Communications Manager at Imagicle

UCaaS vs. On-Premises UC – It’s Always a Matter of (Happy) People

UC world: everybody is clouding

Working for a company that develops UC applications, every day I hear people talking about the cloud. Actually, everybody talks about “The Cloud.” It can be my colleague as well as my taxi driver, even if I’m not sure both refer to the same clouds I’m going to talk about hereunder…

Jokes apart, the plain fact is that, over the past few years, the cloud offer is experiencing rapid adoption, while the On-Premises one is clearly decreasing.

In fact, according to Gartner research I’ve read recently, we’ll reach the crossover point in 2021:

Gartner Graph Imagicle
UC Market transformation is in progress

As you can see in this figure, the cloud seems to dominate IT market, being the standard for storage, computing, and many productivity apps.

In the same way, the number of UC-as-a-Service (/unified-communications/ucaas) offerings has exploded, as more and more businesses are turning to the cloud as a way of delivering communication services.

In 2021 the UCaaS market will be worth more than 23 billion dollars with a 4-year CAGR of 17%.

Whatever improves your everyday work

Does this make UCaaS the winner of this challenge? Not exactly.

The two are not black and white; it is not a rigid dichotomy. Despite UCaaS’s rising fortunes, on-prem solutions are not dead and won’t be for a very long time.

In my opinion, the final decision rests in the hands of the companies and depends on multiple factors.

For instance, if you’re looking for customisation of features, a UCaaS offer will hardly fit your needs. Conversely, if you need to scale vertically for a greater number of users, or horizontally to add different applications, UCaaS options seems to be preferred way.

On-Prem UC – UCaaS

Imagicle LogoBut are we sure it’s all a matter of technology?

Well, it may be so for IT managers, but do you think a telephone operator or a generic manager is interested in Cloud vs On-Premises debate? Or they’ll be rather interested in the way the daily tools can change their working life?

Thus, what appears to be a technology issue becomes a matter of getting the job done. People don’t want a Cloud or On-Prem architecture: they want to communicate and collaborate in the simplest way possible.

Think of your Webex Teams. It represents the front end of the whole Cisco collaboration architecture and, often, it’s the only thing on which you form your judgment of your communication system. Little relevance whether it’s on Prem or on the Cloud.What I mean is that the thing you love is what actually allows you to write and speak, your Webex Teams; not the amazing Cisco infrastructure that lies under it.

You’re just remotely aware of that.

Change your perspective

It’s true, it’s a changing scenario and it can be confusing.

What you can do, then, is moving from talking about UCaaS vs. On-Prem to figuring out how people want to communicate and collaborate.

Whatever is the architecture chosen, the important thing is to succeed in helping any customer to improve the way they run their communications by making their everyday tools ever more efficient and intuitive.

Don’t get stuck in the transition. Strive to imagine the specific needs of each organisation; they will guide you to the most suitable architecture to meet them.

Bernardo FederigiGuest Blog by Bernardo Federigi

As the Marketing Communications Manager at Imagicle, Bernardo is in charge of the supervision and direction of internal & external communication activities, definition of marketing strategy and optimisation of brand visibility.


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