VanillaIP Claims ‘World-First’ with Webex Offering

Sales and Marketing Director, Iain Sinnott, spoke to UC Today

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Published: January 21, 2021

Elliot Mulley-Goodbarne

Journalist

VanillaIP has integrated Webex into its Uboss platform, claiming to be the first company to offer channel partners a service comprising both Webex and BroadSoft capabilities. 

Cisco announced last year that it had integrated Webex with BroadWorks – the platform it owns via the acquisition of BroadSoft. VanillaIP has now pulled this into its Uboss offering. 

Iain Sinnott, Sales and Marketing Manager at VanillaIP, said that the combination of BroadSoft and Webex with Microsoft Teams, which already features in Uboss, gives channel partners a best-in-class offering. 

“I think what’s really interesting about this is that we’ve already launched a Microsoft Teams Direct Routing proposition, so this is really giving partners the two biggest brands in collaboration and meeting space on the market,” he said. 

VanillaIP resellers don’t have to pick one to sell regardless of requirement, they can have both in their portfolio” 

Sinnott claimed that VanillaIP is the first to integrate Webex and BroadSoft technology into an offering for the channel. 

Existing VanillaIP partners have been able to access the offering since early this week, with prospective partners set for onboarding on 26 January. 

Sinnott teased that more announcements are in the pipeline for the Uboss platform at VanillaIP’s channel event next month.  

“We have about four or five different products to announce and we’ve got a couple of changes to the Uboss proposition,” he said. 

“But Webex is the big fill for us because BroadSoft’s weakness was its meeting and collaboration tool wasn’t strong enough, so I think this is a real completer for that all-in-one product”

BroadSoft is still the most reliable and most complete dial tone telephony platform, the fact of the matter is that, as well as putting enhancements around call centres and mobility, we now have two strong meeting and collaboration links, one that is Cisco Webex, from the same family as BroadSoft, and the other which is Teams Direct Routing.”

 

 

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