With powerful integrations with popular work automation platform Zapier, world-leader in CRM technology, Zoho, updated wallboard technology, and a new analytics offering, VoIPstudio seems hyper-focused on catapulting its brand into a growing global market. And it is not difficult to see why enterprise leaders would be attracted to VoIPstudio. The cloud calling solution is not only cost-effective but it also extends cloud flexibility and agility.
In a recent sit down with Rob Seymour, Marketing Director, VoIPstudio, Seymour told me, it is their attention to detail and customer demands that ensure they maintain high customer retention rates. If customers are happy, they will stay – a simple concept, nonetheless.
There are, however, some challenges associated with keeping customers satisfied, though – offering world-class support, for instance. According to Seymour, one of the best ways to do this is to provide support local language support for customers, sharing, he felt this was ‘a must.’
“The challenge is, ensuring you offer support in their local language because it is just more comfortable for them. This is our goal at VoIPstudio”
Local Language Support For the Win
The reality is, there is little-to-no local language support offered by many voice IP providers, something VoIPstudio hoped to change when they launched their complete portfolio in German and Spanish. Since then, they’ve offered full technical support in both markets.
Seymour said local language support was well received, so they decided to do it over again. Soon, he shared, they’ll add two more languages, French and Portuguese. “We believe customers should have the support they need, in a language that is convenient for them, and not one that isn’t,” he added.
A Growing Global Presence
VoIPstudio adding additional localized support signifies they want to more than delight the roughly 300 million who call French their native language, according to Babble. They will even satisfy the Portuguese-speaking audience. The language is widely spoken by over 260 million people, also according to Babble. This is all a part of their quest to become an even bigger international player.
For the most part, VoIPstudio is on the path to success, as they are among the few companies addressing the issue of a lack of localized support. Most of their competitors expect foreign-language speakers to speak English, which is apparent by their GUIs – according to Seymour.
“We saw this as an opportunity to provide a quality service for an underserved market of a viable business”
As VoIPstudio further establishes itself as an international player, Seymour said they will continue to create customized versions of service with local language support. Looking toward the long-term, their goal is to stay on an upward trend of customer retention.
And they say they’ll do so by remaining transparent throughout the process. “Our strong customer retention rates are only possible because we believe in making the process of on-boarding transparent and simple to understand for the hundreds of millions who do not speak English as a first language.”
