Vonage Business Cloud Gets Social with New Messaging Capabilities

The addition of Facebook Messenger allows users to improve the customer experience

Vonage Business Cloud Gets Social with New Messaging Capabilities

Global Cloud Communications service provider Vonage has announced the integration of Facebook Messenger with its Business Inbox, the advanced messaging feature for Vonage Business Cloud (VBC).

Business Inbox enables a company’s customers to use SMS to reach their main company number (including toll-free numbers) and with this new integration they will be able to reach you via. Facebook.

“Adding social messaging services (or apps) like Messenger to Vonage’s Business Inbox allows us to provide more features for our customers to meet their growing needs.”

“Providing Vonage business customers with the ability to connect with their own customers in real-time and in more meaningful ways through their preferred communication channels, we are helping businesses enhance customer engagement to drive better business outcomes,” said Ron Maayan, VP Product for Vonage.

Vonage Business Cloud (VBC) unified communications service’s social messaging capabilities allow customers to reply to messages sent in Messenger through all applications of their Vonage service which enables users to respond to customers faster by organising customer requests in one unified inbox. Businesses can also integrate social messaging into Vonage’s proprietary workstream collaboration capabilities for a richer, omnichannel customer experience (CX).

The Facebook Messenger integration leverages the Vonage’s Messages API which was recently released via the company’s API Platform, Nexmo. By adding these social capabilities directly into VBC, Vonage is demonstrating the power provided by a combination of unified communications and programmable communications platforms. Nexmo provides tools for voice, messaging and verification, allowing developers to easily embed innovative programmable communications into mobile apps, websites and business systems on a global scale.


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