Today’s companies are evolving at an incredible rate. Ever since the pandemic accelerated digital transformation by up to 7 years for a multitude of brands, we’ve seen an increase in demand for tools which allow companies to adapt to sudden changes in an agile landscape. CPaaS solutions, or “Communication Platforms as a Service” have earned a reputation as the go-to solution for many companies in search of flexible applications for communication, CX, and workflow automation. Unfortunately, these environments have often been reserved largely for big companies with access to a multitude of developers and technical skills. Now, companies like IntelePeer are introducing a new model of the “CPaaS” landscape, designed to bring low-code and no-code functionality to the workplace. With IntelePeer, companies can access the functionality they need to transform their communication ecosystem, without any coding knowledge. I spoke to new CMO for IntelePeer, Brian Gilman at Enterprise Connect 2022, to learn more about how the company is making workflow automation accessible to non-coders.
Rapid Transition into the CPaaS Market
CMO Brian Gilman has only recently joined the IntelePeer company as part of the brand’s effort to change its long-standing position as a simple “SIP” provider into a flexible CPaaS vendor. IntelePeer is rapidly moving from an environment where it didn’t have a lot of room for differentiation or innovation, into a space where it hopes to set itself apart from the crowd with a specific focus on composable code-free experiences.
“We’re in the middle of a rapid transition into the CPaaS market, and my focus right now is on highlighting our relevance in this space, which has previously been dominated by a handful of well-known brands”
According to Brian, while IntelePeer now identifies itself as a “CPaaS” company, its approach to this landscape is far different to what most companies are used to. Where other CPaaS solutions have been developer-focused and led, relying heavily on the use of coding and technical expertise, IntelePeer is concentrating on CPaaS from a no-code and low-code perspective. “Our smart flows and innovative CPaaS technology allow non-developers to get involved in the process of building everything from IVRs to workflow automation tools with practically no insider knowledge. You can design an application in a couple of minutes, rather than every innovation taking weeks. Our focus is on targeting companies without the budget or developer knowledge of high-end enterprises and bigger brands.”
The Evolution of SIP Trunking
The transformation from SIP trunking provider into CPaaS vendor is quite an unusual and challenging one. According to Brian, his focus right now is on helping to really “redefine” IntelePeer as a solution for companies in search of a new level of flexibility and agility. He wants to concentrate on showing organisations how they can innovate with things like workflow automation, without needing a strong investment in coding.