Kramer has announced its acquisition of UK-based collaboration services provider Ashton Bentley.
Both businesses assert that Ashton Bentley’s solutions enhance Kramer’s current offerings by providing an integrated and seamless approach. This strategic move allows Kramer to deliver a comprehensive audio-visual experience, encompassing a coherent, end-to-end approach to hybrid conferencing.
Kramer stresses that the move illustrates a critical step in its three-year strategy to enhance its portfolio of UC and collaboration products and services.
"We are thrilled to welcome the Ashton Bentley team to the Kramer family," said Gilad Yron, Kramer's CEO. This acquisition is another milestone in our investment and commitment to the unified communication and collaboration ecosystem."
The Ashton Bentley ‘out of the box’ solution, alongside Kramer’s broad portfolio, offers a unique, fully integrated solution to further enhance the hybrid meeting experience. Any acquisition is about the people. I’m convinced that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding addition to the Kramer family.”
The combined forces of Ashton Bentley and Kramer intend to enhance customer experiences and extend their reach to companies worldwide. By merging their strengths, they aim to elevate the standards of AV solutions and deliver substantial value to their customers.
“Joining forces with Kramer presents an exciting opportunity for Ashton Bentley," added Roger McArdell, Roger Vinton and Tony Leedham, founders of Ashton Bentley. "Kramer’s global market reach and product synergies will enable us to bring our innovative solutions to a broader audience. The whole team are looking forward to contributing to Kramer’s vision and continuing to push the boundaries of AV technology in the UCC domain."
Kramer and Ashton Bentley Lay Out The Strategy Behind The Acquisition
From AV-enabled meeting room furniture and display mounts to high-quality AV technology products, Kramer's acquisition of Ashton Bentley enables it to offer complete meeting room solutions for enterprises across all markets. These solutions are fully integrated and "out of the box", ensuring consistent, top-notch hybrid meeting spaces globally.
