Snom’s CEO is Gernot Sagl, and he believes the old idea of “IT belongs over here, telecommunications and business communication belong way over there" is an outdated way of thinking. In an exclusive interview with UC Today, he explained his views on how to reach local channels. His take - by speaking to them in the language and terms they use.
Sagl believes IT and telecoms channel migration reluctance can be attributed to the fact that the two were not connected for decades. Today, they've joined together in an unhappy marriage, as Sagl put it. He shared with UC Today readers:
“Merging two separate channels as our technology evolves is a lengthy process"
"Adopting new technologies is always challenging and it is the responsibility of the vendors and suppliers of new products and services to make this transition as transparent and straightforward as possible, he added." He also told me, the best way to help business customers detach themselves from old thought patterns is to ensure they have points of contact that understand their history and requirements.
Another issue, according to Sagl - the growing number of IT resellers who recognize the opportunity that this presents, especially since business communication is now part of every collaboration solution.
IT Resellers Can Expand their Way of Thinking
He laid out the problem Snom has identified in the IP market. Providers of IT systems and Snom as IP phone manufacturers are held to increasing market expectations to provide more information for customers and to offer comprehensive support packages. Not to mention, theses support systems are often around the clock, which has a lot of implications - including increased overhead.
