Kramer ‘Enhances UCC Domain’ With Ashton Bentley Acquisition

Ashton Bentley is a UK-based 'provider of collaboration spaces'

Kramer 'Enhances UCC Domain' With Ashton Bentley Acquisition
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Published: June 11, 2024

Kieran Devlin

Kramer has announced its acquisition of UK-based collaboration services provider Ashton Bentley.

Both businesses assert that Ashton Bentley’s solutions enhance Kramer’s current offerings by providing an integrated and seamless approach. This strategic move allows Kramer to deliver a comprehensive audio-visual experience, encompassing a coherent, end-to-end approach to hybrid conferencing.

Kramer stresses that the move illustrates a critical step in its three-year strategy to enhance its portfolio of UC and collaboration products and services.

“We are thrilled to welcome the Ashton Bentley team to the Kramer family,” said Gilad Yron, Kramer’s CEO. This acquisition is another milestone in our investment and commitment to the unified communication and collaboration ecosystem.”

The Ashton Bentley ‘out of the box’ solution, alongside Kramer’s broad portfolio, offers a unique, fully integrated solution to further enhance the hybrid meeting experience. Any acquisition is about the people. I’m convinced that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding addition to the Kramer family.”

The combined forces of Ashton Bentley and Kramer intend to enhance customer experiences and extend their reach to companies worldwide. By merging their strengths, they aim to elevate the standards of AV solutions and deliver substantial value to their customers.

“Joining forces with Kramer presents an exciting opportunity for Ashton Bentley,” added Roger McArdell, Roger Vinton and Tony Leedham, founders of Ashton Bentley. “Kramer’s global market reach and product synergies will enable us to bring our innovative solutions to a broader audience. The whole team are looking forward to contributing to Kramer’s vision and continuing to push the boundaries of AV technology in the UCC domain.”

Kramer and Ashton Bentley Lay Out The Strategy Behind The Acquisition

From AV-enabled meeting room furniture and display mounts to high-quality AV technology products, Kramer’s acquisition of Ashton Bentley enables it to offer complete meeting room solutions for enterprises across all markets. These solutions are fully integrated and “out of the box”, ensuring consistent, top-notch hybrid meeting spaces globally.

Ashton Bentley’s solutions are designed for simplicity, efficiency, and scalability. Their intuitive installation process reduces setup time and costs from days to a few hours. Both companies emphasise that this ease of use is a testament to Ashton Bentley’s leadership’s deep integration knowledge and firsthand experience.

Kramer and Ashton Bentley affirm that their teams’ unique blend of diverse perspectives, coupled with a thorough understanding of the challenges faced by system integrators and the needs of global enterprises, has resulted in user-friendly and easy-to-install AV solutions.

Kramer’s 2024 So Far

K-array announced a new Kramer Control plug-in for its Kommander amplifier range in March.

Kramer Control is an enterprise-class, cloud-based control and management solution that provides IT and AV managers with a streamlined method for controlling, monitoring, and supporting AV systems, infrastructures, and third-party devices. By integrating Kramer Control’s complete API, the new driver significantly enhances the integration capabilities for K-array’s flagship Kommander range of amplifiers.

Meanwhile, in February, AudioCodes announced a partnership with Kramer to offer complete Microsoft Teams Rooms Solutions, which it said would “redefine” meeting experiences and AV-enabled hybrid work environments.

AudioCodes contributes its Teams Rooms products and AI-powered voice applications to the partnership, while Kramer offers its innovative audio-visual solutions. The combined solutions include video bars, compute units, speakers, DSPs, switching, cable management, AI recording and analytics for Teams meetings, and more. This collaboration aims to provide a comprehensive and integrated experience for Teams Rooms, enhancing productivity and meeting efficiency.

Collaboration DisplaysCorporate FinanceHybrid WorkMergers and AcquisitionsVideo ConferencingWorkplace Management

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