The necessity of cloud communications will present new growth opportunities for the channel in 2021, as more business strategies focus around comms.
That is according to Keith Jackson, 8x8 Regional Vice President of EMEA Channel Sales, who said that 2020 proved that businesses are ready for SaaS-driven cloud products and that the new year will see businesses implement long-term cloud strategies to replace the temporary systems adopted at the start of the pandemic.
Speaking to UC Today, Jackson said: “When Covid-19 emerged last year, cloud adoption rapidly increased and proved its worth to many businesses across all sectors and it’s clear that remote working is here to stay.
"As a result, a pure-play integrated cloud communications platform needs to be at the core of every business strategy to ensure business continuity and resilience"
"For example, contact centres which continue to offer remote working for agents post-pandemic will require both internal and external communications tools to be most productive.
With many businesses’ digital transformation journeys being accelerated due to Covid-19, growth opportunities within the channel will come from helping customers utilise cloud technology to support their business operations moving forward.”
Attitude
Jackson went on to say that any investment made from businesses needs to be met with a workforce that is open to the new way of working, adding: “Over the next 12 months, businesses will be revisiting the technologies they have deployed to support them through the 2020 crisis, reviewing these short-term strategies with a view to creating a more sustainable and long term solution for their business and workforce.
