In recent years, companies have increasingly turned to the public cloud to streamline their business operations, including data storage and communication. The pandemic and the growing trend of remote and hybrid work have only heightened the importance of the cloud, making it an essential investment for business infrastructure. However, in addition to its many benefits, the cloud is also a crucial tool for businesses facing evolving regulatory compliance requirements.
As global brands communicate across multiple channels, from video and text to voice and SMS, they generate vast amounts of data that must be stored and managed efficiently. The public cloud, offered by industry leaders such as Amazon Web Services and GCP, allows businesses to unify their communications and store this information securely. It also creates opportunities for companies to leverage advanced technologies such as artificial intelligence (AI) to manage, analyze, and process this data.
The Benefits of the Cloud for Compliance
The benefits of the cloud for compliance are clear. With the exponential growth of enterprise data in recent years, the public cloud offers the flexibility, agility, and elasticity that companies need to keep up with regulatory compliance requirements. Without a cloud solution, many organizations would still rely on purchasing a patchwork of multi-point archiving solutions for each aspect of their communication stack.
Public cloud-based tools for enterprise data management, such as the Smarsh Enterprise Platform, the industry’s first and only cloud-native platform across archive and surveillance, provide an excellent example of the benefits these environments can offer. This cloud-native solution includes Smarsh Capture, which captures mobile text, voice, social media, instant messages, email/email mass marketing, and social and collaboration channels like TikTok, WhatsApp, and Microsoft Teams. The solution also includes Smarsh Enterprise Archive and Enterprise Warehouse, which enable organizations to store all content with context, and Enterprise Conduct, which enables proactive review of employee communications to meet legal requirements, prevent costly employee missteps and save company reputations. Finally, Smarsh Enterprise Discovery enables legal teams to simplify searches, apply legal holds, and review content for legal issues, allowing teams to get an early view of the case for strategic decision-making on legal matters with a defensible audit trail.
How Public Cloud Helps Firms Manage Costs
A cloud ecosystem for communication compliance also offers a host of additional benefits, such as greater control across the data lifecycle, increased visibility, and boosted security. Smarsh is leveraging the best of Public Cloud to help customers better manage their data needs and their costs. Smarsh’s Data Lifecycle Management solution, the first in market innovation, enables customers to eliminate "one-size-fits-all" policies for data archiving, allowing them to capture, access, manage, and dispose of data more easily while aligning with business priorities.
Public Cloud and AI: The Future of Compliance
The public cloud also allows companies to stay competitive by constantly adding new offerings to their communication stack, capitalizing on new markets, and exploring different strategies, all without compromising compliance. By leveraging advanced tools such as AI and machine learning, companies can further enhance the value of the cloud for compliance.
