Meetings have always been the locus of business decision-making, but it’s hard to believe that not too long ago the tracking of those decisions depended largely on one person scribbling away in the corner of the room. And then often minutes would not even be checked and evaluated by the rest of the group until they reconvened, perhaps months later.
Video conferencing brought us a permanent record, if we wanted it — but an unsearchable, unindexable mp4 file was, in most circumstances, unlikely to be reviewed in full afterwards. Great for high-stakes issues like hiring, but for everyday capture of ideas and next actions on ongoing projects, it was far from perfect. And that was even in a world before every conversation took place this way in the same app, and started to blur into one amorphous blob of thumbnails, missing even the memory cues provided by location and physical movement.
The meeting is the message
The AI element of iotum’s Callbridge product — available for fully white-label resale — addresses this problem by adding AI to meeting content, exploiting what’s good about live video and mitigating downsides. It is definitely an improvement to have decisions on the record and timestamped digitally — provided that moment can be referred to and put into action.
As iotum’s CEO and president, Jason Martin, explained, “Callbridge organises your meeting. All the work, all the key decisions, the discussion, is handed to you on a silver platter. It generates a smart summary, as well as a full transcript [which is pegged to the real-time video].
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Jason Martin[/caption]
“It grabs keywords, especially agenda items and keywords, so if you’re a person with hundreds of meetings a month you can simply go into Callbridge and search for topics and keywords, to pull up all of those links to conversations, commitments, diagrams.”
It also generates a tag cloud of the keywords, which is a powerful visual cue to the meeting content when you look back through afterwards… Ah yes, that was the one where we talked about X and Y, and moved on project Z.
