It’s the much sought-after double whammy that packs a big punch – improved customer service AND reduced cost.
Organisations obsess over it, and rightly so.
And, of all the components which enable organisations to do whatever it is they do, the communications tech stack presents one of the biggest opportunities to achieve big on both those fronts.
After all, it is the myriad of communication channels that directly connect an organisation to the people it serves.
Do that better, faster, and slicker, and the customer satisfaction scores begin to soar.
Do it more cost-effectively and, well, you get the point.
So, how?
In today’s always-on world, it’s technology that is providing the answer.
Artificial Intelligence was, not that long ago, a futuristic concept yet to mature sufficiently to make a material impact.
Now, chatbots and super-clever data analytics software have the readily-accessible power to deliver that double whammy easily and affordably.
“The market hasn’t yet fully-embraced AI yet but it is getting smarter all the time and uptake is increasing rapidly, which means now is the right time to begin leveraging the opportunities it presents,” says Dennis Menard, Application Design Specialist at global enterprise-class contact center and IVR provider ComputerTalk, whose insight and expertise is helping a fast-growing number of organisations do just that.
He breaks it down into three ways in which AI can deliver benefit: firstly, improved customer experience; secondly, enhanced internal efficiency; thirdly, post-call analytics capable of supporting the re-design of productivity-boosting processes.
“Today’s modern customer is completely at ease accessing information via an AI-powered chatbot – using either the written or spoken word - and a system which leverages Natural Language Understanding means it can be almost as intuitive as talking to a real person,” says Menard.
“Voice models can be tailored to suit different languages, regional dialects or accents and organisations can even use the voice of an employee if they wish. They simply record a set of key words, and the AI is able to use them to compose fully-coherent responses to customer questions.
“The same functionality can be applied internally too; providing human agents with a chatbot – almost like a personal assistant – to help them find internal information or answer customer questions in real-time as a call is in progress.
“And, when a call has been completed, AI is able to capture a recording and a transcription and analyse the content to determine customer sentiment.
“Taken together, all of those benefits enable an organisation to reduce call handler headcount, and therefore cost; provide a faster, better customer experience; and help organisations understand the quality of their customer interactions and make improvements where they can”
In addition, adding AI to the communication stack enables an organisation to be ‘open’ 24/7 – no need for a complex and expensive human rota of call handlers; simply a route into and through an organisation at whatever time of the day or night a customer prefers.
