The rise of Communications Platform as a Service solutions has transformed the modern workplace.
CPaaS strategies allow organisations to quickly build and deploy the solutions that they need to engage in an agile world, without having to rip and replace existing technology and processes. One crucial component of the CPaaS environment is UCaaS - the ability to combine all communication solutions in the same cohesive environment.
In an age of digital transformation, where companies are striving to stay ahead of the curve, ALE is one of the companies leading the charge for evolution. With CPaaS and UCaaS-ready solutions like Rainbow, they help organisations to unlock the services they need conveniently and cost-effectively.
Recently, to better understand the role that CPaaS plays in the digital transformation roadmap, ALE conducted a study with Wainhouse Research. The survey collected insights from 334 IT and marketing professionals in verticals like government, hospitality, education, healthcare, and transportation.
Here's what ALE found out:
Communication is Evolving: The Connectivity Revolution
One of the first things that ALE's research discovered was that email and mobile calls were still the most common mode of communication in the modern world. However, in-person meetings remain popular - even in the digital environment. Other research from Wainhouse also indicates that over 50% of meetings continue to be conducted in-person.
According to ALE, 85% of respondents connect differently than they did 5 years ago. These new connections aren't just with people either; they're with processes and things too. As a result, 85% of respondents also believe that connections need to be improved outside of the human-to-human space, with new technology.
A significant 84% of ALE's survey respondents agreed that they had seen an evolution in communication, based on the delivery of new services and applications. We're living in a world where communication is easier and more diverse than ever before. As a result, 94% of the people in the survey said that they are in the process of completing a digital transformation strategy. Another 71% said that they'll be deploying more digital engagement tools in the next 2-3 years.
UCaaS and CPaaS are some of the solutions that can enable these transformations. For instance, UCaaS simplifies the deployment of new UC&C solutions with no CapEX expenses, and no complicated hardware required. With APIs and SDKs, it's even possible to build your new communication strategies into your existing environment.
Communication Goes Beyond People
One particularly interesting discovery in the ALE and Wainhouse study was how significant the growing connections between people, objects and processes is. We're not just seeing a change in how people connect; we're also seeing a rise in IoT, sensors, and connected machines too. The number of connected devices in the world is expected to rise to 75 billion by 2025. We'll have more connected devices than people.
Unfortunately, a connected device isn't necessarily an intelligent device. That's why it's so crucial for companies to invest in CPaaS functionality to bring these new communication methods into reality. CPaaS environments introduce the possibility for a dialogue between objects and humans and unlock endless opportunities. The result of CPaaS for IoT can be everything from smart cities, to autonomous cars.
CPaaS also makes it easier to connect the day-to-day tools that companies rely on to engage and delight their customers to the rest of their communication systems. 77% of ALE's survey respondents already have apps that integrate with their communication services. Processes are becoming just as crucially connected as people and objects.
Xavier Martin[/caption]
