For Alianza, 2018 meant one thing for the vendor – growth. Both customer engagement and the number of service providers buying into its business model reached milestones. First, Alianza’s platform earned the business of over 60 service providers across North America.
Second, CEO and Founder Brian Beutler says Alianza filled over 300,000 seats on the platform - a six-fold increase since 2015. Adding to this list of achievements, the company continued to see a rise in monthly revenue, growing by more than 55 percent. In total, Alianza experienced eighteen consecutive quarters of revenue growth.
Beutler explains what’s fueled such rapid growth.
Alianza’s approach to business
“If you were to draw a Venn diagram with UCaaS and CPaaS opposite one another, Alianza sits in the middle. We’re trying to bring UCaaS and CPaaS functionalities to service providers through a cloud-based, API-first-enabled platform. Alianza takes a multi-dimensional approach to problem-solving, delivering to service providers while enabling them to take services to end users,” said Beutler.
Alianza provides a solution for service providers only – not to retail customers. Paired with ease of setup, Beutler no longer wants retail voice providers to build and maintain their own network infrastructure. As he puts it - “Cloud source it.”
It is precisely this concept that’s resonating with service providers.
A diverse marketplace
To provide some context, operators in the North America market manage over 120 million fixed voice lines. Over 90 percent of these voice lines are managed by service providers themselves. This ensures a diverse marketplace of viable customers.
