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Amazon Echo (home to 'Alexa') - 2nd generation[/caption]
Amazon, just like many market leaders in the technology industry, saw a great deal of growth and transformation in 2017. As the industry evolved with new consolidations and acquisitions, Amazon became the Yahoo! Finance Company of the Year and purchased Whole Foods for $13.7 billion to boost their sales potential.
However, according to Amazon Web Services (AWS) CEO, Andy Jassy, this is just the beginning for the technology giant. More companies than ever before are beginning to choose AWS for their network strategy, thanks to their versatile cloud platform and sustainable ecosystem, but the company is still looking for new ways to get ahead of competitors like Google, and Microsoft.
One of the technology solutions that AWS remain particularly invested in, is the opportunity of "voice-activated" applications, just like their virtual assistant, Alexa.
An "Explosion" of Voice Applications
Amazon already has a significant foothold in the voice application space. In terms of virtual assistant success, Alexa is the clear market leader, with hundreds of third-party devices using it to assist customers with their voice-related searches. However, the CEO for AWS believes that there's still plenty of doors available to unlock in the voice space.
According to Jassy, the years ahead could unravel a future where voice becomes a more significant aspect of your day-to-day life - particularly as audio technology becomes increasingly sophisticated and more capable of performing essential tasks. With the right app, you could not only order a pizza but schedule your entire vacation from beginning to end.
