Following on from the recent Safari 11 update which now enables users to utilise WebRTC applications directly from their Safari and Apple products, we decided to talk with CEO of IPCortex, Rob Pickering, to hear how both consumers and businesses will benefit from the change.
Prior to Safari 11, if an Apple user wanted to communicate with a business through a WebRTC application, a lack of support for it on Safari meant they would have to download third party browsers such as Google Chrome or Mozilla Firefox to get what they wanted.
As you may know, WebRTC has been one of 2017s biggest trends in the communications industry and with a market growth rate that’s predicted to reach $6.49billion by 2022, Apple’s move to provide support for these platforms is hardly surprising.
One of the major benefits of real-time communication is its efficiency and instant response rate that helps resolves issues as quickly as possible – but all of these time-saving benefits are in vain if a person is forced to download a new browser or wait for new software to install before they can even use it.
Now, Pickering states, “Apple users are given the freedom to utilise WebRTC apps from their macs without having to open a Chrome browser and can get full use of features like VoIP and video calling directly from a page without having to install surplus plugins or being redirected to another page.”
From a consumer perspective, Safari 11 allows Apple users to roam freely and communicate over WebRTC in a way that is comfortable and familiar to them and removes the worry of having to download random applications from unknown sources.
Moreover, as well as being a faster, easier way to communicate, the communication protocols used to develop WebRTC are inherently secure and designed with communications security in mind to ensure both the hardware and the information exchanged are always safe from harm.
