Avaya, a global leader in Customer Engagement solutions, has announced new Salesforce Service Cloud integrations with contact centre solutions and CRM environments that bring omni-channel capabilities to both existing and new implementations, at the Salesforce Dreamforce event in San Francisco this week.
The Avaya CRM Connector 2.0 bridges gaps between legacy and new implementations enabling a single user interface (UI), via the Salesforce Lightning Service Console, embedded with omni-channel controls that improve agent effectiveness and the customer experience. This connector suite is capable of supporting both the Salesforce Classic and Lightning user experiences, as well as providing call control and reporting for various knowledge workers.
In early 2018, Avaya plans to further enhance the omni-channel experience by extending its next generation Oceana contact centre capabilities to Salesforce Service Cloud. This will allow additional customer insights and intelligence with blended digital and voice routing and contextual based workflow – including the customer journey - to be readily integrated within the Salesforce Lightning user experience.
“A focus on the customer experience is the air we breathe. Avaya understands that any number of inconveniences can impact the future of a customer’s relationship with a company,” said Laurent Philonenko, SVP and general manager, Solutions and Technology, Avaya.




