Avaya's Most Innovative Product win at the 2022 UC Awards demonstrates how it's "reimagining the future of communications," according to Avaya OneCloud Marketing Leader Steve Brock.
Avaya bagged the Most Innovative Product Award for the Avaya Media Processing Core (MPC).
The Media Processing Core, which is at the heart of the Avaya OneCloud "Core + Four" architecture, moves the processing of the communications media from the edge of the network to the cloud, where communication experiences can be more easily composed and delivered.
Brock said:
"Avaya has always played a leading role in global business communications innovation. This is one more example of that.
"We have introduced new technology that gives Avaya Experience Builders – which consists of Avaya experts, customers, channel partners and tech partners – a competitive edge, with a much more efficient way to create and deliver new AI-powered employee and customer experiences. "
Hosted in the public cloud, the Media Processing Core's multi-tenant, multi-app design masks the complexity of hosting, developing, controlling, and scaling real-time media services.
The Media Processing Core uses the cloud to deliver media processing efficiency as media is processed in the cloud and then sent in a single stream to the endpoint.
This drives consistency across touchpoints and enables new workflows to be built with continuous innovation.
"This differs from other solutions where the cloud just acts as a switch for media streams before being processed at each device," Brock added.
As a result, businesses can be greener due to less energy consumption and more efficient as there is less bandwidth usage.
