A McKinsey survey of IT decision-makers revealed 82 percent of enterprise leaders prefer to buy on-premises software through a subscription. The same McKinsey study further found that 90 percent of enterprises are transitioning to, or considering migrating to, subscription models. "The reasons for this are not only financial, Steve Brock, Director Avaya Subscription Marketing, told UC Today in a recent interview.
The Avaya Subscription consumption model made its debut before millions of workers were forced to go remote and Brock said it’s been a major driver in helping organizations enable remote workers and, by extension, business continuity. The investments required for these systems haven’t been too hard to swallow on a subscription basis, and they’ve created 'genuine improvements in companies’ communication and collaboration abilities. "They want to innovate when they have needs, not only when they have a budget," Brock added.
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Steve Brock[/caption]
Continuing his train of thought, Brock said that Avaya customers use the new model to “modernize communications – not only to deliver secure remote worker communications but also to improve their customer experiences with additional capabilities such as customer self-service and journey mapping.”
Avaya subscriptions rose by almost 100 percent quarter-over-quarter, according to Avaya's recent financial filings. Customers are also increasingly concerned about business continuity, Brock stressed. He maintains Avaya's subscription model is a great move for businesses that want to keep their communications current to avoid potential disruption associated with using outdated software and to increase security.
“Avaya Subscription ensures customers always have the latest software and devices by replacing large up-front costs with smaller monthly or annual payments,” he said, adding:
