Leading cloud provider, Amazon Web Services (AWS), recently announced the arrival of the Amazon Interactive Video Service. Amazon IVS is a fully-managed solution supporting interactive, live video streams for web and mobile applications.
The Amazon IVS system uses the same technology powering Twitch, giving customers access to live content with minimal latency. Customers can configure and stream their video through their mobile or web application, with scalable systems. With the SDK and APIs for Amazon IVS, clients can build fully-interactive live streams. This includes adding things like live virtual chat spaces, polls, and votes into the system.
There aren’t any additional charges or upfront commitments necessary for using Amazon IVS, and customers only pay for the video they input, and the content delivered to users.
Adapting to a New Video-First Landscape
According to Amazon, online audiences are increasingly moving to web and mobile applications for live video experiences. They want seamless experiences with high resolution and no buffering. Creating the right infrastructure to keep pace with current demands is difficult and expensive. It takes customers months to build interactive applications that can handle the processing and distribution of video conferences. Even then, there’s still work to do on building transcoders for streaming to various devices.
Unfortunately, traditional video streaming requires video production in various resolutions, and that video needs to split into segments for delivery. This means that viewers often experience significant latency, making it harder for content creators to interact live with audiences. The Amazon IVS removes the complexity and cost associated with interactive streams.
With Amazon IVS, customers can focus on developing the most engaging experiences for their viewers. This fully-managed service supports high-quality streaming around the world with latency that’s lower than ever. Customers just need to send their video through the IVS using streaming software to begin. The technology then ingests, transcodes, and optimises that video, so it’s ready for delivery across the AWS global infrastructure.
Content developers and creators can use the Amazon IVS SDK to give audience a more convenient and consistent streaming experience. Added polls and surveys automatically sync into the live video too. Amazon IVS gives customers access to everything they need to create a powerful streaming experience in their own platform or environment.
An Exciting New Opportunity in Video
Martin Hess, GM for Amazon IVS, says that any developer can use Amazon IVS to build a powerful interactive streaming experience, without managing the underlying infrastructure. Handling live video streams becomes simpler and more effective.
