Babble has continued its streak of acquisitions during 2022 by taking over Vivio in a move which expands the company's mobile offering.
Acquiring Vivio means that Babble has strengthened its footprint in the North West of England following previous purchases of Active, Concert and Lake.
Babble has boosted its relationship with O2 as the Chester-based Vivio has more than 60,000 mobile connections on multiple platforms across the UK.
Matt Parker, Babble CEO, commented: "Acquiring Vivio is a tremendous win for Babble as we continue to grow our mobile arm. Vivio has an award-winning team proven at providing a people-first service and cutting-edge solutions which drive growth.
"Our experience across contact, cyber and comms means we can help Vivio’s customers grow even faster by introducing new technology to different areas of their businesses.
"We'll keep Vivio's local service, with the added benefit of our national presence providing extra expertise and resources."
The takeover means that Vivio will add to Babble's collective knowledge as it brings proven experience to the business along with systems and processes.
Babble has confirmed that Vivio's CEO, James Wright, will be involved for a short period of time while the two businesses integrate.
Vivio's Managing Director, Suzie Whibberley, is set to join the senior team at Babble, with her focus remaining on mobile.
Wright added: "Joining Babble is such an exciting opportunity for our business, our colleagues and our clients.
"We're delighted with how we have progressed to this point and can't wait to see how Babble takes things to the next level."
