Last month, leading UCaaS solutions provider CallTower announced their acquisition of Rochester-based OneStream Networks in a move that will significantly expand their global reach and strengthen their offering. The acquisition will build on CallTower’s existing Microsoft and Cisco offerings, integrating OneStream Networks’ global cloud-connected and premise-based SIP voice services that include Cisco Cloud Connected PSTN (with Webex Calling, Cisco Unified Communication Manager [UCM] Cloud, Webex Dedicated Instance and Webex Contact Center), Zoom, Avaya, Genesys, NICE CXone, and Microsoft Direct Routing. Speaking with CallTower’s Chief Revenue Officer William Rubio, he tells UC Today that the deal will allow CallTower to reach customers in more geographies, using OneStream Networks’ collection of international data centers across Europe and Asia. “Acquiring OneStream Networks enables CallTower to meet and exceed a number of our goals following our last funding round,” says Rubio.
“By joining forces with OneStream Networks, we are enhancing our existing Microsoft Teams, Direct Routing, and WebEx offerings with the addition of new products that our current and future customers are looking for. We will now significantly grow our Cisco capabilities, and roll out new platforms like Avaya, NiceCXOne and Genesys just to name a few”
By broadening their selection of services, CallTower will be able to better cater to the individual needs of departments within organizations. “We know that the right UCaaS solution for the C-Suite may not be the right fit for the folks in Marketing or out in the field,” explains Rubio on CallTower’s approach to work with customers and facilitate effective discovery that matches the right solutions to every internal stakeholder. “It gives our customers a large array of options to really provide a true end-to-end solution for them,” he says, adding that, “It’s all about choice.”
Global Expansion
Rubio says that the deal will help CallTower to improve their ability to step up their ability to operate internationally, bringing many of their strengths to global markets where they are seeing increased demand for UCaaS solutions that enable organizations to transition to remote and hybrid working environments. “The international market is really embracing unified communications,” says Rubio, explaining that outside the primary North American and Western European markets the options have been more limited. “But now with Microsoft and Cisco growing the capabilities of their platforms, they are able to provide seamless experiences for employees, regardless of whether it's on their desktop or mobile app,” he says.
