Cisco's 2018 Collaboration Summit, taking place at the moment in Phoenix, Arizona, has provided the platform for Cisco to announce some breaking news. In a press release Cisco have revealed that Cisco Spark will be rebranded as Cisco Webex Teams.
Introducing Webex Teams
Many within the industry maybe surprised that Cisco have again looked to remould Spark after it was only fashioned in 2015, having been formerly called Project Squared. However it appears that within Cisco and their partner community concerns had been raised about success of Spark establishing itself as a renowned player within the market. It appears that with this new name Cisco are aiming to build on the already well-established Webex brand.
Cisco Spark versus Webex Teams?
Brand awareness within the UC&C market is a critical factor and partners having been communicating reservations to Cisco about the general awareness of what the Cisco Spark platform was and how it sat within their product portfolio.
Danny Steventon, who is a Director of Pre-sales at MeetingZone explained.
"I go out to customers and nine times out of ten, I ask have you heard of Spark? And the answer is 'no, I haven't what's Spark? Whereas when you ask have you heard of Webex, they will absolutely know it."
Webex will now form a single cloud platform which will encompass the entire Cisco Collaboration Suite: Cisco Webex Calling, Webex Meetings and Webex Teams, formerly Cisco Spark. The three pillars aim to encompass the entire eco-systems of services that Cisco make available to their customers for communication and collaboration.
