We saw a significant amount of transformation in the unified communications world in 2017, spurred by rising trends in the digital world, as well as consolidation and collaboration between market leaders. Perhaps one of the biggest announcements we received at the end of the year was the news that Cisco, the leader in worldwide technology innovation, would be purchasing communications giant, BroadSoft.
Whether there was some speculation over whether or not the deal would officially go through, with some parties concerned that a combination of both brands would lead to too much of a monopolised market, the purchase is now officially complete according to a recent Cisco announcement. With the acquisition officially settled, Cisco will be able to begin using BroadSoft's expertise to expand their marketplace offerings and enhance their cloud collaboration portfolio.
The Ultimate UC Market Collaboration?
Cisco's decision to purchase BroadSoft has been regarded by some as one of the biggest strategic moves to happen in the UC industry during recent years. More businesses than ever before are searching for solutions that now go beyond the standard desk phone, demanding a service that's fully-flexible, and ready to perform on any device.
Now that Cisco can combine the open interface and standards-based solutions of BroadSoft with their already competitive portfolio, the combined service will deliver market-leading strategies for businesses of all shapes and sizes across the communication space. Together, the combination of Cisco and BroadSoft could become the number one choice for many brands seeking flexible UC products.
According to Michael Tessler, BroadSoft's technology combined with Cisco's unique offerings will ensure that teams have the opportunity to perform, collaborate, and produce in ever-more innovative and impressive ways.
