It would seem that the traditional telecoms carrier of the past simply can't keep up with the seamless communication solutions that customers expect today. Around a decade ago, marketing firms were just beginning to forecast the future of the IP Telephony market - suggesting that telecoms companies and cable providers would be heading into the battle for VoIP subscribers. Back then, experts believed that there would be a serious migration into VoIP services in the U.S. - and they weren't wrong. However, they didn't have any idea that a new type of cloud-based communications provider was going to hit the scene.
Today, consumers expect seamless, instantaneous communications with their favourite brands, and that's something that traditional telecoms companies struggle to provide. Conventional carriers are restricted by outdated regulatory controls, legacy networks, and organisational girth. However, today's cloud-based providers can give businesses a chance to deploy and manage their voice and messaging solutions directly through the network. Cloud providers aren't tied up to an infrastructure - everything operates on cloud software, making deployment faster, simpler, and less costly.
The Future of Cloud Communications
During the 2016 Cloud Communications Survey, research by "No Jitter" discovered that many enterprises are being drawn into the world of cloud communication for a host of reasons. Some of the primary features prompting adoption included: cost of ownership compared with on premise options, and agility when adding features, users, and features in response to business needs. Today, we've seen a huge change in the way that businesses use messaging, voice, and other communication services. CPaaS, or Communications platform as a service gives businesses the chance to use communication services in innovative new ways to improve the experience of customers and add extra functionality to existing services and products. For the growth of 2017, this means we may see further changes.
What to Expect in 2017
The trends that most experts are predicting for 2017 include:
