In 2025, the digital workplace is no longer merely about devices and connectivity but the orchestration of people, rooms, data, and systems across a hybrid, increasingly automated environment. As that orchestration grows more elaborate, the traditional boundaries between IT, AV, and facilities are disappearing.
For many organizations, this convergence brings friction. Facilities teams are focused on creating productive spaces. IT is tasked with making those spaces scalable, secure and supportable. Meanwhile, sustainability, hybrid policy, and ROI are all under intense scrutiny from the boardroom. The result is often a high-stakes balancing act in which no team can afford to work in isolation.
This is where Crestron has found its footing. By providing a unified platform that spans devices, data, and management, Crestron is empowering enterprises to operate smarter, not just in meeting rooms, but across every inch of the building.
AV as Workflow Infrastructure, Not Just Room Hardware
The role of AV has fundamentally changed. It no longer lives in the margins of IT planning. In many organisations, it's now central to how collaboration happens, whether in boardrooms, flex spaces or huddle areas. Employees coming into the office expect far more than functioning displays and passable audio. They expect tech that intuitively complements their flow of work.
Joel Mulpeter, Director of Product Marketing at Crestron, described AV as “tightly connected to how people actually work.” Rather than centring on isolated endpoints, the focus is on making sure the experience in every space supports modern, tech-enabled collaboration.
That means the integration of AV and UC tools is essentially strategic, which brings more stakeholders to the table. IT, HR, and facilities leaders are increasingly aligned around a shared question: Are we giving people the right tools to be productive, and are those tools consistent, secure, and scalable?
A Platform That Speaks Facilities and IT
Facilities teams want intuitive tools that improve employee experience. IT needs robust systems that can be deployed and managed at scale. For way too long, these goals have felt misaligned.
Crestron bridges this gap by offering a platform that fulfils both. Its solutions are designed to be intuitive for users while also offering remote management, open APIs, and enterprise-grade security for IT teams. Brad Hintze, Executive VP of Global Marketing, noted that Crestron’s ambition is to serve both sides by building on familiar IT standards without sacrificing usability.
This dual focus turns every installed device into an opportunity. Occupancy sensors, room schedulers, and content-sharing systems feed data into Crestron’s XIO Cloud platform. That data, in turn, can drive better space planning, justify real estate decisions, and track technology adoption across departments and locations.
Hintze explained that the key is breadth: “If you're only scheduling rooms on the executive floor, your data is going to be skewed.” Crestron’s approach covers everything from desk booking to wireless sharing, ensuring that every corner of the office contributes to the bigger picture.
Driving ESG and Security Outcomes by Design
Sustainability and cybersecurity have become baseline expectations in workplace infrastructure, and both are integral to the foundation of Crestron's products.
From a sustainability standpoint, Crestron’s focus is twofold: build products that last, and ensure they draw as little power as possible. That means engineering for efficiency, supporting long-term software updates, and educating integrators on how to program systems that shut down when not in use. As Mulpeter put it, efficient hardware is only half the story: “it needs to be programmed correctly” to unlock real savings.
