The Coronavirus and resulting growth in collaboration solutions has opened the door for Gamma’s recent addition to its partner programme.
Gamma announced this week that it is adding an ‘Authorised Distributor’ tier to its partner programme, citing the merging of communications and IT infrastructure markets as a key factor that shaped the decision.
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Mike Mills[/caption]
Speaking to UC Today, Mike Mills, Gamma’s Head of Cloud and Infrastructure, said that the growth in Teams and, consequently, Direct Routing has given Gamma an opportunity to engage with Cloud distributors that it didn’t have before.
“Teams and Direct Routing open up the IT community in a much broader way than I think it ever did previously,” said Mills. “The IT and telecoms markets had been gradually merging for five or six years, but Direct Routing and Teams have accelerated that coming together to the point where we felt that figuring out how to work with CSPs and Cloud Marketplaces was something that was important to the business.
All the hyperscalers have telco capabilities and, ultimately, Microsoft's decision to launch a CPaaS product, and Amazon launching a contact centre are statements of intent around cloud adoption, specifically in communication.”
New Targets
Mills added that Gamma is now looking to target cloud distributors with the new tier as businesses assess their infrastructure policy after the Coronavirus lockdown.
